Komparativna analiza strategija društveno odgovornog poslovanja u energetici

postgraduate specialist thesis

• Title (english): Comparative analysis of socially responsible business strategies in energetics
• Author: Mateo Šojat
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Saša Živković (predsjednik povjerenstva)
• Committee member: Mislav Ante Omazić (član povjerenstva)
• Committee member: Tomislav Gelo (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2023-05-10, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Energetska industrija posljednjih se desetljeća suočava s raznim problemima vezanim uz okoliš
i društvena pitanja. Od nje se očekuje da zadovolji više standarde ekološke učinkovitosti, a
važno je prepoznati da u procesu važnu ulogu igraju i vlade . Građani, ekološke i vladine
organizacije definiraju ekološku i društvenu odgovornost energetskih poduzeća kao dužnost.
Predmet ovog poslijediplomskog specijalističkog je analiza društveno odgovornog poslovanja
u energetici i njegovih čimbenika na korporacije, kroz stavove zaposlenika i opće populacije.
Ciljevi rada su: analizirati utjecaj globalizacije na društveno odgovorno poslovanje; analizirati
razvoj pojma društveno odgovornog poslovanja i njegovo značenje na dionike procesa;
provesti primarno istraživanje o strategijama društveno odgovornog poslovanja u energetici na
primjeru odabranih kompanija, te dati preporuke stručnjacima iz prakse za uspješnije
upravljanje ključnim elementima DOP-a i njegovim utjecajima na zaposlene i nove kandidate.
Za primarno istraživanje kreirana je online anketa u kojoj je sudjelovalo 109 ispitanika,
zaposlenika Hitachi Energy, Siemens i ABB kompanije no prihvaćali su se i odgovori opće
populacije. Sudionicima ovog istraživanja važno da kompanija djeluje društveno odgovorno te
u 45 % slučajeva ne bi kupili proizvod kompanije koja nije društveno odgovorna. Hitachi
Energy, Siemens i ABB su u svoje poslovanje implementirali visoke razine društveno
odgovornog poslovanja, no stav opće populacije i njihovih zaposlenika se razlikuje na što
ukazuju rezultati ovog istraživanja. Ispitivanjem stavova o društveno odgovornom poslovanju
navedenih kompanija ispitanici smatraju kako kompanije donekle brinu o društveno
dogovornom poslovanju, ali ne shvaćaju cjelokupnu sliku kompanija. Komparacijom odgovora
ispitanika utvrđeno je kako imaju stav da korporacija Siemens u odnosu na druge dvije najviše
djeluje društveno odgovorno. Na osnovu rezultata dane su preporuke o poboljšanju imidža
kompanija.

Abstract (english)

The energy industry has been facing various environmental and social issues in recent decades.
Therefore, the energy industry is expected to meet higher standard of environmental
efficiencies, and it is important to recognize that governments play an important role in that
process. Citizens, environmental and government organizations define the environmental and
social responsibility of energy companies as a duty. The subject of this postgraduate specialist
is the analysis of socially responsible business in energy and its factors in corporations, and
through the attitudes of employees and the general population. The objectives of the paper are:
to analyze the impact of globalization on socially responsible business; analyze the
development of the concept of corporate social responsibility and its meaning to process
stakeholders; conduct primary research on the strategy of corporate social responsibility in the
energy sector on the example of selected companies, and give recommendations to experts in
practice for successful management of key elements of CSR and its impact on corporate social
responsibility and its impact on employees and new candidates. An online survey was created
for the primary survey, in which 109 respondents, employees of Hitachi Energy, Siemens and
ABB participated, and the answers of the general population were also accepted. It is important
to the participants of this research that the company acts socially responsible in 45 % of cases
so they would not buy the product of a company that is not socially responsible. Hitachi Energy,
Siemens and ABB have implemented a high level of corporate social responsibility in their
operations, but the attitude of the general population and their employees differs, as indicated
by the results of this research. Examining attitudes towards corporate social responsibility of
these companies, respondents believe that companies are somewhat concerned about corporate
social responsibility, but do not understand the overall picture of the company. A comparison
of the respondents' answers found that they have the view that Siemens Corporation is the most
socially responsible compared to the other two. Based on the results, recommendations were
set to improve the company's image.

• Keywords: društveno odgovorno poslovanje; energetika; Hitachi Energy; Siemens; ABB
• Keywords (english): corporate social responsibility; energy; Hitachi Energy; Siemens; ABB
• Language: croatian
• URN:NBN: urn:nbn:hr:148:028954
• Study programme: Title: /; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: specijalist/specijalistica poslovnog upravljanja-MBA (specijalist/specijalistica poslovnog upravljanja-MBA)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-05-16 09:21:06