Društveno odgovorno poslovanje u hotelijerstvu - analiza primjera Jadranka hoteli d.d.

undergraduate thesis

• Title (english): Corporate social responsibility in hospitality industry - example analysis of Jadranka hoteli d.d.
• Author: Ema Tvorić
• Mentor: Antonio Vlahov (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2023-05-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Danas je društveno odgovorno poslovanje sve više prisutno u svim djelatnostima pa tako i u hotelijerstvu. Provođenje DOP-a ima brojne benefite za poslovanje poduzeća budući da klijentela prvo gleda kako poduzeće utječe na svoju okolinu i time stvara određeni imidž. Uvođenjem certifikata i standarda koji se odnose na održivi razvoj i zeleno poslovanje garantira se kvaliteta i usluga. Pomno praćenje trendova na turističkom tržištu omogućava ažurnost i samim time i bolji poslovni rezultat.

Abstract (english)

Nowadays, corporate social responsibility is present in all sectors, including the hospitality industry. The implementation of CSR has numerous benefits for the company's operations, since the clients first see how the company affects its environment and thereby creates a certain image. The implemenation of certificates and standards related to sustainable development and green business guarantees quality and service. Close monitoring of trends in the tourist market enables up-to-dateness and thus a better business result.

• Keywords: društveno odgovorno poslovanje; hotelijerstvo; turizam
• Keywords (english): corporate social responsibility; hospitality industry; tourism
• Language: croatian
• URN:NBN: urn:nbn:hr:148:427976
• Study programme: Title: Business Economy; specializations in: Trade Management, Tourism Management, Accounting and Finance, Business Secretary; Course: Trade Management; Study programme type: professional; Study level: undergraduate; Academic / professional title: pristupnik ekonomije/pristupnica ekonomije (pristupnik ekonomije/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-05-16 13:15:47