Utjecaj interneta i društvenih mreža na razvoj turizma u Republici Hrvatskoj

undergraduate thesis

• Title (english): The influence of the Internet and social media on the development of tourism in the Republic of Croatia
• Author: Irena Nikolić
• Mentor: Tomislav Sekur (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2023-05-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Rad se sastoji od 5 velikih dijelova. Na početku je pisano o turizmu u svijetu i vrstama turizma. Navedeni su te objašnjeni i specifični oblici turizma koji su danas sve češći i sve razvijeniji. Nakon toga se prelazi na početke hrvatskog turizma započeto s prvim organiziranim putovanjem u Hrvatskoj. Zatim slijedi dio s promocijom Hrvatske kao jedne od najpoželjnijih turističkih destinacija. Zasebno su opisani kontinentalni i primorski dio Hrvatske. U tom dijelu rada pisano je i o događajima, manifestacijama i gastronomiji tih područja. Kroz cijeli rad navode se činjenice koje se potkrepljuju provjerenim podacima s Državnog zavoda za statistiku ili sa stranica Hrvastke turističke zajednice. Da bi se sve lakše i jednostavnije moglo objasniti korišteni su grafikoni za bolje razumijevanje i uspoređivanje. Nakon toga slijedi dio s društvenim mrežama i internetom. Navadene su najpopularnije društvene mreže te broj korisnika koji ih koristi te su također u radu navedene pozitivne i negativne strane društvenih mreža.

Abstract (english)

The work consists of 5 large parts. At the beginning, it was written about tourism in the world and types of tourism. The specific forms of tourism that are more common and more developed today are listed and explained. After that, we move on to the beginnings of Croatian tourism, which began with the first organized trip to Croatia. Then follows the part with the promotion of Croatia as one of the most desirable tourist destinations. The continental and coastal parts of Croatia are described separately. In that part of the work, it was also written about the events, manifestations and gastronomy of those areas. Throughout the paper, facts are stated that are supported by verified data from the State Statistical Office or from the pages of the Croatian Tourist Board. In order to explain everything more easily and simply, graphs were used for better understanding and comparison. After that comes the part with social networks and the Internet. The most popular social networks and the number of users who use them are listed, and the positive and negative sides of social networks are also listed in the paper

• Keywords: turizam; specifični oblici turizma; promocija Hrvatske; internet; društvene mreže
• Keywords (english): tourism; specific forms of tourism; promotion of Croatia; internet; social networks
• Language: croatian
• URN:NBN: urn:nbn:hr:148:698007
• Study programme: Title: Business economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: pristupnik ekonomije/pristupnica ekonomije (pristupnik ekonomije/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-05-20 20:35:50