| Abstract | Razvojem tehnologije i širenjem dostupnosti interneta te razvojem mnogih aplikacija, online rezervacijski sustavi unazad 20 godina doživljavaju veliki procvat i među širim stanovništvom. Prije su se koristili samo između hotela, agencija i ostalih turističkih/uslužnih djelatnosti kako bi im olakšalo poslovanje sa svojim kooperantima, suradnicima ili partnerima. Prepoznavanjem potrebe i razvojem tehnologije dolazimo do toga da danas sve više ljudi koristi online rezervacijske sustave kako bi pregledavali čak i samo informativno neke destinacije. Neke odluke o putovanjima donose zbog privlačne i povoljne ponude iako inicijalno o putovanju nisu niti razmišljali. Svakodnevni napredak tehnologije je pomogao i razvoju turizma. Mnoga mjesta i gradovi su se razvili upravo zbog razvoja turizma na tom području. Isto tako, online rezervacijski sustavi su uvelike pomogli globalizaciji, a u konačnici i razvoju turizma. Među svima se danas posebno ističe Booking na koji ćemo se fokusirati kasnije u ovome radu. Kako bi došao do što većeg broja potencijalnih klijenata/putnika, Booking konstantno ulaže u svoje poboljšanje, marketing i prepoznavanje potreba tržišta. Kroz rad ćemo proći oblike turizma koje su se danas razvile, potrebe putnika i usporediti ih s onima u prošlosti. Isto tako ćemo pokušati dočarati važnost online rezervacijskih sustava, koliko na njihovu uspješnost utječu i globalni događaji te kako su se oni kroz povijest razvili. Kao i na sve drugo, globalna pandemija imala je veliki utjecaj i na uspješnost poslovanja Booking platforme. Ljudi su prestrašeni nepoznatom pandemijom pauzirali svoje odluke o putovanjima. Unatoč svemu tome, Booking je ostao uspješan u svom poslovanju i prilagodio se trenutnoj situaciji. |
| Abstract (english) | With the development of technology and the expansion of Internet availability and the development of many applications, online reservation systems have experienced a great boom in the last 20 years, even among the wider ones population. Previously, they were only used between hotels, agencies and other tourist/service businesses would make it easier for them to do business with their subcontractors, associates or partners. By recognizing the need and developing technology, we come to the fact that today more and more people uses online reservation systems to view even just informational some destinations. Some travel decisions are made because of an attractive and favorable offer, although initially Fr they didn't even think about the trip. The daily progress of technology has also helped the development of tourism. Many places and cities are developed precisely because of the development of tourism in that area. Likewise, online reservation systems have greatly helped globalization and ultimately development tourism. Among all of them, Booking stands out today, which we will focus on later in this work. In order to reach as many potential clients/passengers as possible, Booking constantly invests in its improvement, marketing and recognition of market needs. Through the work, we will go through the forms of tourism that have developed today, the needs of travelers and compare them with those in the past. We will also try to convey the importance of online reservation systems, how much their success is influenced by global events and how they have developed throughout history. As with everything else, the global pandemic had a great impact on business performance Booking platforms. People, frightened by an unknown pandemic, paused their decisions about trips. Despite all this, Booking remained successful in its business and adapted to the current situation situation. |
