Utjecaj analize velikih podataka na upravljanje sportskih timova na primjeru nogometnog kluba Brentford

master's thesis

• Title (english): The impact of big data analysis on the management of sports teams on the example of Brentford football club
• Author: Hrvoje Pelin
• Mentor: Mario Spremić (mentor)
• Committee member: Božidar Jaković (predsjednik povjerenstva)
• Committee member: Ivan Strugar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2023-06-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Veliki podaci sveprisutni su u današnjem društvu i imaju značajnu ulogu u različitim sektorima. S obzirom na veliki volumen i eksponencijalni rast takvih podataka, razvoj digitalnih tehnologija bitno je olakšao njihovu analizu. Nogomet je od rekreativnog sporta postao posao, a nogometni klubovi postali su tvrtke koje generiraju milijunske prihode, stoga se konstantno traže inovativne tehnološke strategije koje bi omogućile postizanje bolje izvedbe na terenu i izvan njega, osigurale kompetitivnu
prednost u odnosu na druge klubove i u konačnici donijele veće prihode. Jedna od takvih inovativnih tehnoloških strategija je pristup vođen velikim podacima koji je primijenio i Matthew Benham, inače fizičar i ljubitelj statistike, prilikom vođenja nogometnog kluba Brentford koje se pokazalo vrlo uspješnim. Spomenuta strategija vođenja potaknula je revoluciju u svijetu nogometa i otvorila vidike mnogim drugim sportovima. Cilj ovog diplomskog rada je približiti načine i metode na koje današnji
sportski timovi koriste velike podatke kako bi napredovali i stvorili konkurentsku prednost nad protivnicima. U radu će se analizirati primjena analize velikih podataka na primjeru nogometnog kluba Brentford te usporediti njegova uspješnost u odnosu na onu prije korištenja velikih podataka. U prvom dijelu rada bit će objašnjeni veliki podaci, njihova povijest i uloga u različitim sportovima. Zatim će biti prikazani i objašnjeni načini na koje nogometni klubovi danas koriste velike podatke, primjerice u prevenciji ozljeda, donošenju odluka igrača tijekom igre, poboljšanje iskustva navijača, transferi klubova te razvoj akademija. Nadalje, bit će prikazana detaljna analiza uspjeha primjene velikih podataka na nogometnom klubu Brentford, a na kraju će biti izveden zaključak.

Abstract (english)

Big data is ubiquitous in today's society and plays a significant role in various sectors. Considering the large volume and exponential growth of such data, the development of digital technologies has greatly facilitated their analysis. Football has turned from a recreational sport into a business, and football clubs have become companies that generate millions of revenues, therefore, innovative technological strategies are constantly being sought that would enable the achievement of better performance on and off the field, ensure a competitive advantage over other clubs and ultimately bring greater revenues. One of such innovative technological strategies is the approach driven by big data, which was also applied by Matthew Benham, a physicist and a lover of statistics, when running the Brentford football club, which proved to be very successful. The aforementioned management strategy sparked a revolution in the world of football and opened up the horizons of many other sports. This thesis aims to bring closer the ways and methods in which today's sports teams use big data to progress and create a competitive advantage over their opponents. The paper will analyze the application of big data analysis on the example of the Brentford football club and compare its performance in relation to the one before the use of big data. In the first part of the paper, big data, its history and role in different sports will be explained. Then, the ways in which football clubs use big data today will be presented and explained, for example in injury prevention, player decision-making during the game, improvement of the fan experience, club transfers and development of academies. Furthermore, a detailed analysis of the success of the application of big data at Brentford football club will be presented, and finally a conclusion will be drawn.

• Keywords: veliki podaci; veliki podaci u nogometu; analiza podataka; Brentford FC
• Keywords (english): big data; big data in football; dana analysis; Brentford FC
• Language: croatian
• URN:NBN: urn:nbn:hr:148:248868
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-06-15 09:22:18