Eko oznake u hotelijerstvu

undergraduate thesis

• Title (english): Eco labels in the hotel industry
• Author: Ana Nikolić
• Mentor: Antonio Vlahov (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2023-06-21, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Turizam je jedna od društvenih pojava koja pod kvalitetnim vodstvom i odvijanjem znatno unaprjeđuje državu povećanjem BDP-a, poboljšanom prometnom infrastrukturom, izgradnjom odgovarajućih kapaciteta, komunalnih te ostalih infrastruktura. Osim mnogih pozitivnih strana koje turizam nudi, ne smije se zapostaviti i one negativne strane koje su u današnje vrijeme sve više izraženije, ne pretežno u sektoru turizma, nego i u ostalim industrijama svijeta, a to je ponajprije zagađenje okoliša. Iz tog razloga sve se više trendovi okreću k ekološkoj osviještenosti te odgovornijem poslovanju imajući na umu cilj dugoročne održivosti i pozitivnijeg utjecaja na klimu i okolinu. Kada se govori o takvom obliku turizma javljaju se hoteli koji su se svojim zelenim poslovanjem diferencirali od konkurencije te kao nagrada diču se brojnim ekološkim certifikatima kao dokaz truda i ulaganja u nove i inovativne ideje koje su ekološki prihvatljive. Takvi hoteli zasigurno privlače više pozornosti potražnji koja je danas uvelike educirana o zelenom poslovanju stoga gosti očekuju uslugu više razine. Upravo ekološki certifikati dokaz su takve prakse u hotelijerstvu, no problem koji se javlja jest veliko ulaganje za postizanje strogih standarda, te vlasnici često odustaju od takvih namjera. U ovom radu objasnit će se ekološki turizam, njegovo odvijanje na području Hrvatske te analizirati ekološki certifikati na primjerima hotela u Hrvatskoj i svijetu.

Abstract (english)

Tourism is one of the social phenomena that, under quality leadership and development, significantly improve the country by increasing the GDP, improving transport infrastructure, building appropriate capacities, and communal and other infrastructures. In addition to the many positive aspects that tourism offers, one should not neglect the negative aspects that are more and more pronounced nowadays, not only in the tourism sector but also in other industries of the world, which is primarily environmental pollution. For this reason, trends are increasingly turning towards environmental awareness and more responsible business, keeping in mind the goal of long-term sustainability and a more positive impact on the climate and the environment. When talking about this form of tourism, hotels that have differentiated themselves from the competition with their green business and as a reward boast numerous ecological certificates as proof of effort and investment in new and innovative ideas that are environmentally acceptable. Such hotels certainly attract more attention to the demand, which today is largely educated about green business, so guests expect a higher level of service. Ecological certificates are proof of such practices in the hotel industry, but the problem that arises is the large investment required to achieve strict standards, and owners often give up on such intentions. This paper will explain ecological tourism, its development in Croatia, and analyze ecological certificates based on examples of hotels in Croatia and the world.

• Keywords: turizam; eko turziam; ekološki certifikati; eko oznake; hoteli
• Keywords (english): tourism; eco-tourism; eco hotels; ecological certificates; eco labels; hotels
• Language: croatian
• URN:NBN: urn:nbn:hr:148:567331
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a prvostupnik/ prvostupnica ekonomije (stručni/a prvostupnik/ prvostupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-06-23 09:20:52