Analiza poslovnog modela destinacijske menadžment kompanije - studija slučaja Petar & Julia's Travel

undergraduate thesis

• Title (english): Business model analysis of the destination management company - the case of Petar & Julia's Travel
• Author: Ivona Kovačić
• Mentor: Ingeborg Matečić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2023-07-03, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Ovaj rad bavi se destinacijskom menadžment kompanijom kao akterom u turističkom poslovanju, a glavni naglasak stavlja na karakteristike poslovnog modela kompanije. Pojam destinacijskih menadžment kompanija javlja se u suvremenom turizmu, a sastoji se od niza složenih turističkih proizvoda koji privlače turiste u određenu destinaciju. Ova vrsta turističkog poduzeća javlja se raspadom velikih agencija i nastaje kao odgovor na sve veću individualizaciju na strani potražnje, a izravno utječe na podizanje kvalitete i atraktivnosti turističkog proizvoda destinacije. Petar & Julia's Travel posluje kao mikro destinacijska menadžment kompanija sa sjedištem u Hrvatskoj, a pruža cjelovite usluge grupnih i individualnih putovanja. Temeljem dostupnih podataka, na primjeru Petar & Julia's Travel, pokušat će se prikazati određeni elementi poslovnog modela destinacijske menadžment kompanije u stvarnom svijetu.

Abstract (english)

This study focuses on destination management companies as key actors in the tourism industry, with an emphasis on their business model characteristics. The concept of destination management companies emerges in modern tourism and involves a range of complex tourist products that attract tourists to specific destinations. These types of companies have emerged as a response to the increasing individualization of demand and directly influence the quality and attractiveness of destination tourism products. Petar & Julia's Travel operates as a micro destination management company based in Croatia, providing comprehensive services for group and individual travel. Based on available data, this study aims to showcase specific elements of a destination management company's business model in a real-world context.

• Keywords: destinacijska menadžment kompanija; DMK; poslovni model; Petar & Julia's Travel
• Keywords (english): destination management company; DMC; business model; Petar & Julia's Travel
• Language: croatian
• URN:NBN: urn:nbn:hr:148:448364
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a prvostupnik/ prvostupnica ekonomije (stručni/a prvostupnik/ prvostupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-07-05 16:46:13