Mogućnosti produljenja turističke sezone u regiji Ravnih Kotara unaprjeđenjem autohtone eno-gastronomske ponude

master's thesis

• Title (english): Opportunities for extending tourism season in Ravni Kotari region by promoting autochthonous eno-gastronomic offer
• Author: Ana Marija Burnać
• Mentor: Oliver Kesar (mentor)
• Committee member: Danijela Ferjanić Hodak (član povjerenstva)
• Committee member: Antonio Vlahov (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2023-07-07, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Turistička potražnja današnjice zahtjevna je, traži jedinstvene doživljaje i autohtonost ponude. Eno-gastronomija, kao jedan od specifičnih oblika turizma, idealna je isporučiti upravo to. Cilj ovoga rada je istražiti načine na koje autohtona eno-gastronomija područja Ravnih Kotara može doprinijeti produljenju turističke sezone, ali i kreiranju nove turističke meke na turističkoj mapi Hrvatske. Kroz primarno istraživanje i anketni upitnik doći će se i do stavova stanovništva Ravnih Kotara o mogućnostima i izazovima produljena turističke sezone kroz eno-gastronomiju, ali i generalni stavovi o turizmu ovoga područja.
Specifični oblici turizma na području Ravnih Kotara relativno su nov i neistražen koncept. Turizam na tom području doživljava procvat u zadnjih nekoliko godina, a potencijal je ogroman. Shodno s tim, autorica je ovim radom nastojala približiti čitatelju turistička i opća obilježja ove, ne toliko poznate, regije i pobuditi interes za daljnja istraživanja.

Abstract (english)

Tourists of the new generation are demanding, seeking for unique experiences in their travels and looking for an autochthonous offer. Eno-gastronomy, as one of the special interest tourism, is ideally suited to deliver that. The aim of this thesis is to analyse how the autochthonous eno-gastronomy of the Ravni Kotari region can contribute not only to the extension of the tourist season, but also to the creation of a new destination on the tourist map of Croatia. Primary research and a questionnaire will show the views of the Ravni Kotari population on the opportunities and challenges of an extended tourist season through eno-gastronomy, as well as general views on tourism in this area.
Special interest tourism in the area of Ravni Kotari are a relatively new and yet unexplored concepts.Tourism in the region has been booming in recent years, and the potential is enormous. Accordingly, with this thesis, the author tried to bring the tourism and general characteristics of this, not so well-known region, closer to the reader and arouse interest in further research.

• Keywords: eno-gastronomski turizam; Ravni Kotari; Zadarska županija; sezonalnost
• Keywords (english): eno-gastronomy; Ravni Kotari region; Zadar County; seasonality
• Language: croatian
• URN:NBN: urn:nbn:hr:148:362198
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2023-07-10 17:58:43