Digitalizacija u hotelijerstvu na primjeru jednog hotela

master's thesis

• Title (english): Digitalization in the hotel industry on the example of one hotel
• Author: Stella Peko
• Mentor: Ljubica Milanović Glavan (mentor)
• Committee member: Božidar Jaković (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2023-07-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Tehnologija je danas sveprisutna. U nekim djelatnostima čak i zamjenjuje ljude. U turizmu je ljudski faktor još uvijek krucijalan, no tehnološke inovacije pomažu povećati produktivnosti poslovanja svojim rješenjima. Pomažu prikupljanju i analiziraju podataka radi lakšeg i boljeg donošenja odluka i ubrzavaju poslovne procese u hotelima, od onih najjednostavnijih i svakodnevnih kao što je unošenje podataka o gostima do nekih malo složenijih kao što je planiranje broja i strukture zaposlenih u domaćinstvu. Terensko istraživanje u hotelu Sheraton u Zagrebu je pokazalo kako neka zaista na izgled mala rješenja koja zahtijevaju jednako tako mala ulaganja mogu povećati produktivnost i konkurentnost hotela na tržištu. Upravo je to i smisao tih rješenja, olakšavanje poslovanja čovjeku, poboljšanje iskustva gostima uz praćenje trendova na tržištu i održavanje konkurentnosti.

Abstract (english)

Technology is ubiquitous today. In some industries, it even replaces people. In tourism, the human factor is still crucial, but technological innovations help to increase business productivity with their solutions. They help collect and analyze data for easier and better decision-making and speed up business processes in hotels, from the most simple and everyday ones such as entering guest data to some more complex ones such as planning the number and structure of household employees. Field research at the Sheraton Hotel in Zagreb has shown that some seemingly small solutions that require equally small investments can increase the hotel's productivity and competitiveness on the market. This is exactly the meaning of these solutions, making business easier for people, improving the experience for guests while following market trends and maintaining competitiveness.

• Keywords: hotelsko poslovanje; hotelijerstvo; turizam; gost; informacijska komunikacijska tehnologija; produktivnost; učinkovitost; efikasnost; hotel; konkurentnost
• Keywords (english): hotel business; hotel industry; tourism; guest; information communication technology; productivity; efficiency; effectiveness; hotel; competitiveness
• Language: croatian
• URN:NBN: urn:nbn:hr:148:537785
• Study programme: Title: Electronic business in private and public sector; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/ica elektroničkog poslovanja (stručni specijalist/ica elektroničkog poslovanja)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-07-11 16:04:59