Analiza uloge simbola u oblikovanju organizacijske kulture kazališta

master's thesis

• Title (english): Analysis of the role of symbols in shaping the organizational culture of the theater
• Author: Lorena Šuper
• Mentor: Ivana Načinović Braje (mentor)
• Committee member: Domagoj Hruška (član povjerenstva)
• Committee member: Ivana Marić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2023-07-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Danas se možemo zapitati kakvu ulogu simboli imaju u organizacijskoj kulturi, a posebno u kulturnim institucijama. Potrebno je poznavati simbole koji utječu na formiranje organizacijske kulture, koja je jedinstvena za svaku organizaciji. Organizacijska kultura formira osobnost organizacije i njen sustav vrijednosti koji svakodnevno njeguje. U ovom radu, koji je podijeljen u šest dijelova, detaljno je objašnjeno kako simboli utječu na organizacijsku kulturu kazališta i zašto su važni. Provedena je studija slučaja uloge simbola i njihovog utjecaja na oblikovanje organizacijske kulture Hrvatskog narodnog kazališta i Gradskog Satiričkog kazališta Kerempuh. Najprije, definirani su simboli kao elementi organizacijske kulture, njihovo podrijetlo, vrsta simbola, važnost simbola i njihove funkcije. Nakon toga smo razjasnili važnost simbola u kazališnoj kulturi, koja je njihova uloga i kako njima upravljati. Kroz studiju slučaja analizirani su vidljivi i nevidljivi simboli za oba navedena kazališta, odnosno Hrvatsko narodno kazalište i Gradsko Satiričko kazalište Kerempuh. Na kraju studije slučaja, dan je zaključak o odnosu simbola i njihovoj važnosti u organizacijskoj kulturi oba kazališta te kako se isti simboli mogu različito tumačiti u javnosti.

Abstract (english)

Nowdays we can often wonder how big of a role do symbols have in art generally and in cultural institutions specifically. It is necessary to know the symbols that influence the formation of an organizational culture, which is unique in every organization. Organizational culture forms the personality of the organization and its value system that it nurtures every day. In this paper, which is divided into six parts, it is explained in detail how symbols impact organizational culture of the theater and why they are important. A case study of the role of symbols and their impact on shaping the organizational culture of the Croatian National Theater and the Satirical Theater Kerempuh was conducted. Firstly, symbols are defined as elements of an organizational culture, what their origin is, their type of symbol, the importance of a symbol and their functions. After that, we specified the importance of symbols in the theater culture, what their role is and how we can manage them. After specifying the way of managing symbols in the theater, the visible and invisible symbols of the theater were analyzed through a case study for both mentioned theaters, i.e. Croatian National Theater and the Satirical Theater Kerempuh. At the end of the case study, a conclusion was given, through the interpretation, about the relationship between symbols and their importance in the organizational culture of both theaters and how the same symbols can be interpreted differently by the public.

• Keywords: organizacijska kultura; simboli organizacijske kulture; kazalište; temeljne vrijednosti; specifičnosti kazališta
• Keywords (english): organizational culture; symbols of organizational culture; theater; fundamental values; specificities of theater
• Language: croatian
• URN:NBN: urn:nbn:hr:148:179655
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-07-11 18:22:54