Utjecaj certifikacije proizvoda na prodaju

undergraduate thesis

• Author: Josip Dorić
• Mentor: Tomislav Baković (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2023-09-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

U ovom se završnom radu ističu se pojmovi certifikacije uz analizu i utjecaj certifikata kvalitete na prodaju. Cilj rada je istražiti definiciju certifikata i analizirati dostupnu literaturu na temelju koje se određuje utjecaj certifikata na prodaju. Svaki od certifikati određuje posebne uvjete koji moraju biti ispunjeni od strane proizvođača kako bi zadovoljili potrebe i stekli certifikat. Završnim radom analiziraju se CE certifikati, FCC certifikat, FSC certifikati, FairTrade certifikati, EKO certifikati i utjecaj lažnih certifikata na prodaju. S obzirom da tehnologija ima sve brži rast u ovom suvremenom dobu, cijela trgovina proširila je svoju prodaju i kroz digitalne puteve što zahtjeva novo stjecanje povjerenja od strane kupaca. U tome im pomaže upotreba SSL certifikati. Svako poduzeće nastoji steći što veće povjerenje kupaca kako bi se izborilo na tržištu i razlikovalo od konkurencije, a upravo im tu certifikati imaju veliku ulogu koji će u ovom završnom radu biti detaljno analizirani. Završim radom donosi se zaključak o pozitivnom ili negativnom utjecaju certifikata kvalitete proizvoda na prodaju.

Abstract (english)

In this final paper, the concepts of certification are emphasized along with the analysis and impact of quality certificates on sales. The aim of the paper is to investigate the definition of certification and analyze the available literature on the basis of which the impact of certification on sales is determined. Each of the certificates determines specific conditions that must be met by the manufacturer in order to meet the needs and obtain the certificate. The final paper analyzes CE certificates, FCC certificates, FSC certificates, FairTrade certificates, ECO certificates and the impact of fake certificates on sales. Considering that technology has an increasingly rapid growth in this modern age, the entire store has expanded its sales through digital channels as well, which requires a new acquisition of trust by customers. The use of SSL certificates helps them in this. Every company strives to gain as much customer trust as possible in order to compete on the market and differentiate itself from the competition, and this is precisely where certificates play a major role, which will be analyzed in detail in this final paper. At the end of the work, a conclusion is made about the positive or negative impact of the product quality certificate on sales.

• Keywords: Certifikat; ISO; HACCAP; FCC; SSL; FSC; kvaliteta; EKO certifikati; FairTrade; CE
• Language: croatian
• URN:NBN: urn:nbn:hr:148:418917
• Study programme: Title: Business economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije (prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-09-11 09:25:53