Usporedba poslovnih modela tradicionalnih i niskotarifnih zračnih prijevoznika

master's thesis

• Title (english): Comparison of business models of traditional and low coast airlines
• Author: Anamarija Jurić
• Mentor: Dora Naletina (mentor)
• Committee member: Ivana Štulec (član povjerenstva)
• Committee member: Hana Horak (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2023-09-12, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Zračni promet je signifikantan način prijevoza koji povezuje ljude i poduzeća diljem svijeta. Zrakoplovna industrija doživjela je značajne promjene tijekom godina, posebno s pojavom niskotarifnih prijevoznika koji su narušili tradicionalne poslovne modele zrakoplovnih prijevoznika. Ova industrija istovremeno se neprestano razvija, a razumijevanje poslovnih modela različitih vrsta zrakoplovnih kompanija ključno je za razumijevanje ove gospodarske grane. Istraživanje i usporedba poslovnih modela tradicionalnih i niskotarifnih zračnih prijevoznika pruža uvid u ključne pokretače uspjeha za svaki model, izazove s kojima se pojedini model suočava i strategije koje su zračni prijevoznici usvojili kako bi ostali konkurentni na dinamičnom tržištu. Proučavanje poslovnih modela tradicionalnih prijevoznika kao što su Emirates, Lufthansa ili Singapore Airlines omogućuje analizu njihovog fokusa na premium usluge, putničko iskustvo i mreže povezanosti. S druge strane, niskotarifni prijevoznici poput Ryanaira, EasyJeta ili Southwest Airlinesa fokusiraju se na pružanje osnovnih usluga po niskim cijenama i efikasnost u operacijama. Cilj rada je usporediti i suprotstaviti poslovne modele tradicionalnih zračnih prijevoznika i niskotarifnih zračnih prijevoznika.

Abstract (english)

Air transport is an important mode of transportation that connects people and businesses around the world. The airline industry has seen significant changes over the years, particularly with the emergence of low-cost carriers that have disrupted traditional airline business models. At the same time, the airline industry is constantly evolving, and understanding the business models of different types of airlines is key to understanding this industry. Researching and comparing the business models of traditional and low-cost airlines provides insight into the key drivers of success for each model, the challenges each model faces, and the strategies airlines have adopted to remain competitive in a dynamic market. Studying the business models of traditional carriers such as Emirates, Lufthansa or Singapore Airlines makes it possible to analyze their focus on premium services, passenger experience and network connectivity. On the other hand, low-cost carriers such as Ryanair, EasyJet or Southwest Airlines focus on providing basic services at low prices and efficiency in operations.The aim of the paper is to compare and contrast the business models of traditional airlines and low-cost airlines.

• Keywords: zračni promet; zračna luka; tradicionalni; niskotarifni
• Keywords (english): air traffic; airport; traditional; low-cost
• Language: croatian
• URN:NBN: urn:nbn:hr:148:762658
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-12 15:21:17