Analiza primjene tehnika podatkovne analize u farmaceutskoj industriji na primjeru jedne tvrtke

master's thesis

• Title (english): Analysis of the application of data analysis techniques in the pharmaceutical industry on the example of one company
• Author: Mateja Combaj
• Mentor: Mirjana Pejić Bach (mentor)
• Committee member: Nikola Vlahović (član povjerenstva)
• Committee member: Božidar Jaković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2023-09-12, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Diplomski rad analizira primjenu tehnika podatkovne analize u farmaceutskoj industriji na primjeru tvrtke JGL d.d. U radu se istražuje važnost i korisnost podatkovne analize u farmaceutskom sektoru te se analiziraju prednosti i izazovi njene primjene.
Uvodni dio rada obuhvaća predmet i cilj istraživanja, izvor podataka, metode prikupljanja te metodologiju istraživanja. Središnji dio rada usredotočuje se na primjer primjene tehnika podatkovne analize u tvrtki JGL d.d. Prikazuje se povijest tvrtke, njeni glavni proizvodi i usluge, te se objašnjava proces prikupljanja podataka. Detaljno se analiziraju podaci i primjenjuju tehnike podatkovne analize kako bi se dobili relevantni rezultati. Rad također prikazuje primjere uspješne primjene podatkovne analize u tvrtki JGL d.d., ali isto tako provodi kritičku analizu primjene podatkovne analize u tvrtki. Kroz kritičku analizu, rad sagledava prednosti i nedostatke primjene podatkovne analize u tvrtki JGL d.d. Ističe se potreba za dodatnim resursima, obukom i infrastrukturom kako bi se ostvarile maksimalne koristi od podatkovne analize. U zaključku se sumiraju ključni nalazi istraživanja. Naglašava se važnost primjene tehnika podatkovne analize u farmaceutskom sektoru na primjeru tvrtke JGL d.d. i daje se pregled potencijalnih budućih koraka u primjeni podatkovne analize u farmaceutskoj industriji. Kroz primjenu podatkovne analize, farmaceutske tvrtke mogu ostvariti konkurentske prednosti, poboljšati istraživanje i razvoj lijekova, personalizirati terapiju i pružiti kvalitetniju skrb pacijentima. Diplomski rad pruža sveobuhvatan pregled primjene tehnika podatkovne analize u farmaceutskoj industriji na primjeru tvrtke JGL d.d. Kroz detaljnu analizu podataka, primjere uspješne primjene i kritičku procjenu, rad ističe važnost i prednosti primjene podatkovne analize te daje smjernice za daljnji razvoj i unaprjeđenje u farmaceutskoj industriji.

Abstract (english)

The master's thesis analyzes the application of data analysis techniques in the pharmaceutical industry using the example of JGL d.d. The thesis explores the importance and benefits of data analysis in the pharmaceutical sector and analyzes the advantages and challenges of its implementation. The introductory part of the thesis includes the subject and objective of the research, data sources, data collection methods, and the research methodology. The main part of the thesis focuses on the example of applying data analysis techniques in JGL d.d. The history of the company, its main products and services are presented, and the data collection process is explained. Data is analyzed in detail, and data analysis techniques are applied to obtain relevant results. The thesis also presents examples of successful application of data analysis in JGL d.d., while also conducting a critical analysis of its implementation in the company. Through the critical analysis, the thesis examines the advantages and disadvantages of applying data analysis in JGL d.d. It emphasizes the need for additional resources, training, and infrastructure to maximize the benefits of data analysis. The conclusion summarizes the key findings of the research. It highlights the importance of applying data analysis techniques in the pharmaceutical sector using the example of JGL d.d. and provides an overview of potential future steps in the application of data analysis in the pharmaceutical industry. Through the application of data analysis, pharmaceutical companies can gain competitive advantages, improve research and development of drugs, personalize therapy, and provide better patient care. The master's thesis provides a comprehensive overview of the application of data analysis techniques in the pharmaceutical industry using the example of JGL d.d. Through detailed data analysis, examples of successful application, and critical assessment, the thesis highlights the importance and benefits of data analysis and provides guidelines for further development and improvement in the pharmaceutical industry.

• Keywords: tehnike podatkovne analize; farmaceutska industrija; istraživanje i razvoj; prodaja i marketing; kritička analiza
• Keywords (english): data analysis techniques; pharmaceutical industry; research and development; sales and marketing; critical analysis
• Language: croatian
• URN:NBN: urn:nbn:hr:148:746988
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-09-13 06:56:23