Primjena i utjecaj digitalizacije u poslovnim procesima elektroničke trgovine

master's thesis

• Author: Zdravko Bodružić
• Mentor: Ljubica Milanović Glavan (mentor)
• Committee member: Vesna Bosilj Vukšić (predsjednik povjerenstva)
• Committee member: Katarina Ćurko (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2023-09-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Digitalizacija ima sveobuhvatan utjecaj na poslovne procese, posebno u kontekstu elektroničke
trgovine. Ovaj sažetak istražuje primjenu i utjecaj digitalizacije na poslovne procese u okviru
elektroničke trgovine. Digitalizacija je transformirala način na koji tvrtke sudjeluju u elektroničkoj
trgovini, promjenom tradicionalnih metoda poslovanja i otvaranjem novih prilika. Kroz korištenje
digitalnih tehnologija kao što su internetske platforme, mobilne aplikacije i elektronička plaćanja,
tvrtke su ubrzale procese kao što su narudžbe, plaćanja i isporuke. Osim ubrzanja procesa,
digitalizacija je omogućila personalizaciju i prilagodbu ponuda kupcima, temeljeno na analizi
podataka o njihovim preferencijama i ponašanju. Ovo je rezultiralo boljim iskustvom kupaca,
povećanom lojalnošću i većim stopama konverzije. U ovom radu će se opisati na koji način je
digitalizacija utjecala na poslovne procese elektroničke trgovine.

Abstract (english)

Digitalization has a pervasive impact on business processes, especially in the context of e- commerce. This brief explores the application and impact of digitization on business processes within e-commerce. Digitization has transformed the way companies participate in electronic commerce, changing traditional business methods and opening up new opportunities. Through the use of digital technologies such as online platforms, mobile applications and electronic payments, companies have accelerated processes such as orders, payments and deliveries. In addition to speeding up the process, digitalization has enabled the personalization and adaptation of offers to customers, based on the analysis of data on their preferences and behavior. This has resulted in a better customer experience, increased loyalty and higher conversion rates. This paper will describe how digitization has affected the business processes of electronic commerce.

• Keywords: digitalizacija; elektronička trgovina; online trgovina
• Keywords (english): digitization; electronic trade; online trade
• Language: croatian
• URN:NBN: urn:nbn:hr:148:011823
• Study programme: Title: Electronic business in private and public sector; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/ica elektroničkog poslovanja (stručni specijalist/ica elektroničkog poslovanja)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Embargoed access; Embargo expiration date: 2024-09-15
• Created on: 2023-09-14 19:41:47