Razvoj luksuznog turizma u Istarskoj županiji

master's thesis

• Title: Razvoj luksuznog turizma u Istarskoj županiji : primjer grada Rovinja
• Title (english): Development of luxury tourism in the Istrian county : the case of the city of Rovinj
• Author: Mislav Tomić
• Mentor: Petra Barišić (mentor)
• Committee member: Oliver Kesar (predsjednik povjerenstva)
• Committee member: Danijela Ferjanić Hodak (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2023-09-21, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Cilj ovog rada je dati uvid u razvoj luksuznog turizma u Istri i njegov utjecaj na lokalno stanovništvo, kao i istražiti stavove lokalnog stanovništva o ovom trendu. Ovim se radom također analiziraju trendovi u luksuznom turizmu na svjetskoj razini i njihov utjecaj na razvoj luksuznog turizma u Istri, te identificiraju ključni čimbenici koji pridonose razvoju luksuznog turizma u Istri i Rovinju. U radu su uporabljene sljedeće metode: metoda kompiliranja, metoda analize i sinteze, metoda indukcije i dedukcije, metoda komparacije prilikom uspoređivanja, metoda deskripcije. U svrhu pisanja empirijskog dijela rada, provedeno je primarno istraživanje u kojem je sudjelovalo 143 ispitanika, s prebivalištem u Rovinju i njegovoj neposrednoj okolici. Nakon samih generalija, ispitanici su zamoljeni ocijeniti pomoću Likertove skale (1-5) koliko se slažu s pojedinačnom tvrdnjom u određenoj grupi pokazatelja razine razvoja luksuznog turizma u Rovinju. Fokus istraživačkog upitnika bio je na elemente destinacije, odnosno grada Rovinja kao odredišta luksuznog turizma: ambijentalnost i receptivne sadržaje, infrastrukturu / pristup destinaciji, atrakcije i originalnost iskustava, smještajne kapacitete i objekte, pomoćne usluge te aktivnosti u destinaciji. Kod ispitanika koji su sudjelovali u istraživanju provedenom za ovaj rad pokazalo se da je najmanja ocjena dana receptivnim sadržajima. Ispitanici u ovom istraživanju razinu razvoja elitnog turizma u Rovinju ocjenjuju sa čvrstom trojkom, prosječna ocjena: 3,12. To znači da postoje značajne mogućnosti podizanja razine razvijenosti luksuznog turizma u Rovinju, što je prostor i za praktičare, i akademsku zajednicu da da svoj doprinos.

Abstract (english)

The aim of this paper is to provide an insight into the development of luxury tourism in Istria and its impact on the local population, as well as to investigate the attitudes of the local population on this trend. This work also analyses trends in luxury tourism at the world level and their impact on the development of luxury tourism in Istria, and identifies key factors that contribute to the development of luxury tourism in Istria and Rovinj. The following methods are used in the work: compilation method, analysis and synthesis method, induction and deduction method, comparison method when comparing, description method. For the purpose of writing part of the empirical work, primary research was conducted in which 143 respondents, residing in Rovinj and its immediate surroundings, participated. After the generalities themselves, respondents were asked to rate using a Likert scale (1-5) how much they agree with an individual statement in a certain group of indicators of the level of development of luxury tourism in Rovinj. The focus of the research questionnaire was on the elements of the destination, i.e., the city of Rovinj as a luxury tourism destination: ambience and receptive facilities, infrastructure / access to the destination, attractions and originality of experiences, accommodation facilities and facilities, auxiliary services and activities in the destination. Among the respondents who participated in the research conducted for this paper, it turned out that the lowest rating was given to receptive contents. The respondents in this research on the development of elite tourism in Rovinj rated it with a solid three, average rating: 3.12. This means that there are significant opportunities to raise the level of development of luxury tourism in Rovinj, which is a space for practitioners as well, and it contributes to the academic community.

• Keywords: luksuzni turizam; Rovinj; održivost; turistička potražnja
• Keywords (english): luxury tourism; Rovinj; sustainability; tourist demand
• Language: croatian
• URN:NBN: urn:nbn:hr:148:000162
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-09-21 11:10:32