Mjesto i uloga analize i planiranja u poslovanju poduzeća

master's thesis

• Author: Iva Milinković
• Mentor: Andrija Sabol (mentor)
• Committee member: Ena Pecina (član povjerenstva)
• Committee member: Tin Horvatinović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2023-09-21, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

U iznimno turbulentnim uvjetima poslovanja uz snažne strategijske šokove, poput rata u Ukrajini i pandemije COVID-19, od iznimne je važnosti kvalitetno oblikovati strategiju poduzeća kako bi se osigurao opstanak poduzeća u dugom roku. Analitičarima i planerima na raspolaganju je niz metoda i modela kojima se dijagnostički i prognostički analizira i planira razvoj unutarnjeg i vanjskog okruženja poduzeća, a njihove prednosti i nedostaci će u ovom radu biti prikazani na primjeru poduzeća Podravka d.d.
Zahvaljujući kvalitetnim poslovnim planovima i analizama poslovanja brojna poduzeća uspijevaju jačati svoje poslovanje i konkurirati kako na domaćim tako i na stranim tržištima. Ovaj rad baviti će se planiranjem, analizom i strategijama kako u teoriji tako i u praksi. Na primjeru poduzeća Podravka d.d. zaključak će imati podlogu u zaključcima pojedinačnih segmenata rada.
Predmet rada je istraživanje važnosti, mjesta i uloge planiranja i analize poslovanja poduzeća kako bi se ono nosilo s promjenama u njegovom okruženju u današnjim vremenima dinamičnog tržišta. Cilj rada je dati pregled različitih pristupa, metoda i modela strategijske analize i planiranja te ih primijeniti na primjeru poduzeća Podravka d.d. Očekivani stručni doprinos je u identifikaciji čimbenika dugoročnog uspjeha i opstanka poduzeća na primjeru jednog od najvećih hrvatskih poduzeća.
Izvori će biti sekundarni podaci prikupljeni pomoću pretraživanja stručne literature i članaka te godišnjih izvješća poduzeća. Metode koje će se koristiti u radu su metoda analize i sinteze, metoda kompilacije, metoda indukcije i dedukcije te metoda komparacije. Uz to, koristit će se odabrane metode strategijske i financijske analize.

Abstract (english)

In extremely turbulent business conditions with strong strategic shocks, such as the war in Ukraine and the COVID-19 pandemic, it is extremely important to design a company's strategy well in order to ensure the company's survival in the long term. Analysts and planners have at their disposal a number of methods and models that diagnostically and prognostically analyze and plan the development of the company's internal and external environment, and their advantages and disadvantages will be shown in this paper using the example of the company Podravka d.d.
Thanks to high-quality business plans and business analyses, many companies manage to strengthen their operations and compete on both domestic and foreign markets. This work will deal with planning, analysis and strategies both in theory and in practice. On the example of the company Podravka d.d. the conclusion will be based on the conclusions of the individual work segments.
The subject of the work is research into the importance, place and role of planning and analysis of the company's operations in order for it to deal with changes in its environment in today's dynamic market times. The aim of the paper is to give an overview of different approaches, methods and models of strategic analysis and planning and to apply them on the example of the company Podravka d.d. The expected professional contribution is in the identification of the factors of long-term success and survival of the company on the example of one of the largest Croatian companies.
The sources will be secondary data collected through a search of professional literature and articles, as well as annual company reports. The methods that will be used in the paper are the method of analysis and synthesis, the method of compilation, the method of induction and deduction, and the method of comparison. In addition, selected methods of strategic and financial analysis will be used.

• Keywords: analiza; planiranje; poslovanje poduzeća; Podravka d.d.
• Keywords (english): analysis; planning; company operations; Podravka d.d.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:439413
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-09-21 13:56:48