Analiza financijskih izvještaja sportskih kladionica u Republici Hrvatskoj i utjecaj COVID-19 pandemije na njihovu profitabilnost

master's thesis

• Title (english): Financial statements analysis of sports betting companies in Croatia and impact of COVID-19 pandemic on their profitability
• Author: Matija Kramarić
• Mentor: Mateja Brozović (mentor)
• Committee member: Ivana Mamić Sačer (član povjerenstva)
• Committee member: Petra Halar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Accounting); Zagreb
• Defense date and country: 2023-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Accounting

Abstract

Sektor sportskog klađenja doživio je izuzetan rast i transformaciju u posljednjih nekoliko godina, zbog napretka tehnologije, promijenjenih regulativa i promjena u preferencijama potrošača. Današnje sportske kladionice pružaju pojedincima mogućnost klađenja na različite sportske događaje, kako online tako i kroz maloprodajne dućane. S rastućom popularnošću sporta i globalnim dosegom glavnih sportskih liga i turnira, industrija je privukla značajnu pažnju investitora i dionika. Profitabilnost sportskih kladionica doživjela je pad tijekom pandemije zbog smanjene aktivnosti klađenja i povećanih troškova za marketing i regulative. Poduzeća su se suočila s izazovima u točnom predviđanju prihoda i profitabilnosti, što je dovelo do nesigurnosti i potrebe za alternativnim strategijama.
U praktičnom dijelu rada prikazana je komparativna i strukturna analiza financijskih izvještaja 3 najveće sportske kladionice u Hrvatskoj te analiza pripadajućih financijskih pokazatelja. Uz to istaknut je utjecaj pandemije na profitabilnost navedenih poduzeća kroz DuPontov sustav pokazatelja.
Profitabilnost promatranih poduzeća u uvjetima COVID-19 pandemije se skoro održala na razinama prije pandemije. Iako se tokom 2020. godine bilježio pad i dalje su bila jedna od najprofitabilnijih poduzeća u Hrvatskoj.

Abstract (english)

The sports betting industry has experienced remarkable growth and transformation in recent years, driven by advancements in technology, changing regulations, and shifting consumer preferences. Sports betting companies provide individuals with the opportunity to wager on various sports events, both online and through retail shops. With the increasing popularity of sports and the global reach of major sporting leagues and tournaments, the industry has attracted significant attention from investors and stakeholders. The profitability of sports betting companies witnessed declines during the pandemic due to reduced betting activity and increased marketing and regulatory costs. Companies face challenges in accurately forecasting revenue and profitability, leading to uncertainty and the need for alternative strategies.
In the practical part of the thesis, there is comparative and structural analysis of the financial statements of the 3 largest sports betting companies in Croatia. In addition, the analysis of the corresponding financial ratios will be presented, together with, the impact of the pandemic on the profitabillity of the mentioned companies is highlighted through the DuPont system.
The profitability of the observed companies in the condition COVID-19 pandemic was almost maintained at pre-pandemic levels. Although there was a decline during the year 2020, they were still one of the most profitable companies in Croatia.

• Keywords: analiza financijskih izvještaja; sportske kladionice; COVID-19; Hrvatska; profitabilnost
• Keywords (english): financial statement analysis; sports betting companies COVID-19; Croatia; profitability
• Language: croatian
• URN:NBN: urn:nbn:hr:148:862992
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2023-09-24 19:22:48