Utjecaj COVID krize na uspješnost poslovanja društva Takko Fashion Croatia d.o.o.

undergraduate thesis

• Title (english): The effect of COVID crisis on profitability of the company Takko Fashion Croatia d.o.o.
• Author: Ana Brajković
• Mentor: Sanja Sever Mališ (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Accounting); Zagreb
• Defense date and country: 2023-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Accounting

Abstract

Globalna pandemija Covid-19 uzrokovala je globalnu krizu koja se prelijeva na sve industrijske sektore; pa tako i na tekstilnu industriju. Lockdown kao temeljna metoda za suzbijanje pandemije ograničava kretanje trgovačke robe, odnosno ograničava ulaz, tj. nabavu robe, kao i izlaz, odnosno prodaju. Mnoga društva suočena su s gubicima u poslovanju uslijed nemogućnosti prodaje i
ostvarivanja prihoda, dok se troškovna komponenta nije značajnije smanjila. Alternativna mogućnost prodaje, online prodaja, olakšava poslovanje društvima koja imaju implementiranu online prodaju i u razdoblju prije nastupa pandemije. Društvo Takko Fashion Croatia je društvo koje se bavi maloprodajom odjeće u raznim maloprodajnim jedinicama u Hrvatskoj koje su smještene u shopping centre. Društvo prije pandemije, a i tokom pandemije, nema razvijen sustav e-trgovine, odnosno online prodaje, što značajno ograničava poslovanje društva i njihovu profitabilnost. Usprkos otegotnom faktoru društvo uslijed dobrog upravljanja rizicima ostvaruje pozitivne poslovne rezultate te u 2021. profitabilno posluje.

Abstract (english)

Global pandemic Covid-19 caused a global crisis which reflected on all industries, and also on textile industry. Main method for suppressing the pandemic was lockdowns, which imposed restrictions on movement of stock, limiting the purchase and sale of stock. Numerous companies are facing losses due to impossibility of sales activities and generating revenues, while the cost component has not changed significantly. Alternative sales method, online sale, facilitates business activities in companies which had it implemented before the pandemic. The company Takko Fashion Croatia ltd is a retail company which sells clothes in different retail stores in shopping centers throughout Croatia. The company does not have online sales implemented in its business which limits its business activities and profitability. Despite this extenuating circumstance the company generates profit during 2021. due to quality risk management.

• Keywords: Covid kriza; globalna pandemija; profitabilnost; likvidnost; financijski pokazatelji; uspješnost; financijski izvještaji
• Keywords (english): Covid crisis; global pandemic; profitability; liquidity; financial indicators; success; financial statements
• Language: croatian
• URN:NBN: urn:nbn:hr:148:734410
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a prvostupnik/ prvostupnica ekonomije (stručni/a prvostupnik/ prvostupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-09-25 15:08:23