Inovativnost, optimizam i stav sportskih pratitelja o proširenoj stvarnosti

master's thesis

• Title (english): Innovativeness, optimism and the attitude of sports followers towards augmented reality
• Author: Valentino Kranjčec
• Mentor: Miroslav Mandić (mentor)
• Committee member: Tihomir Vranešević (član povjerenstva)
• Committee member: Irena Pandža Bajs (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Marketing); Zagreb
• Defense date and country: 2023-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Marketing

Abstract

Istraživanje inovativnosti, optimizma i stava ispitanika koji prate sport o proširenoj stvarnosti. U obzir se uzimaju ispitanici koji sport prate barem jednom godišnje, te ih je u ovom istraživanju bilo 111. Zaključak istraživanja je da su pojedinci spremni usvojiti proširenu stvarnost ako im se za to ponudi prilika.

Abstract (english)

Investigating the innovation, optimism and attitude of respondents who follow sports about augmented reality. Respondents who follow sports at least once a year are taken into account, and there were 111 of them in this research. The conclusion of the research is that individuals are ready to adopt augmented reality if they are offered the opportunity to do so.

• Keywords: proširena stvarnost; AR; VR; sport; sportski marketing; marketing
• Keywords (english): innovativeness; optimism; attitude; AR; VR; sports; sports marketing; sports followers
• Language: croatian
• URN:NBN: urn:nbn:hr:148:868477
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-26 13:55:42