Integracija umjetne inteligencije i robotske automatizacije procesa u upravljanje poslovnim procesima

master's thesis

• Title (english): Integration of artificial intelligence and robotic process automation in business process management
• Author: Nika Novaković
• Mentor: Vesna Bosilj Vukšić (mentor)
• Committee member: Nikola Vlahović (član povjerenstva)
• Committee member: Ljubica Milanović Glavan (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2023-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

U današnje doba brzog razvoja tehnologije, poduzeća se suočavaju s izazovima digitalizacije, te prilagodbe i unaprjeđenja svoga poslovanja korištenjem digitalnih tehnologija. Tradicionalni poslovni model zastarijevaju, a pojavljuju se novi temeljeni na digitalnim tehnologijama koji su usmjereni ka redizajniranju informacijskih sustava. Poslovni procesi kao središte svakog poslovanja moraju se provoditi što učinkovitije i zato su poslovni procesi jedno od glavnih područja primjene automatizacije i digitalizacije. Upravljanje poslovnim procesima, uz digitalizaciju poslovanja, ključ je uspješnosti modernog poslovanja. Upravljanje poslovnim procesima (BPM) je pristup analizi i stalnom poboljšanju temeljnih procesa poduzeća, a uključuje skup aktivnosti koje se provode kako bi se identificirali, analizirali, modelirali i unaprijedili procesi u organizaciji. Kvalitetno upravljanje procesima pruža poduzećima konkurentsku prednost u današnjem dinamičnom poslovnom okruženju. Umjetna inteligencija označava sposobnost sustava da razumije, uči i samostalno zaključuje, donosi odluke i rješava probleme. Uključuje brojne tehnologije koje sustavu omogućuju pravilno funkcioniranje i rješavanje zadataka. Robotska automatizacija procesa predstavlja robotski softver koji služi za obavljanje velike količine, ponavljajućih i dugotrajnih zadataka niske vrijednosti i poslovnih procesa koje trenutno obavljaju ljudi. Napredne digitalne tehnologije za cilj imaju smanjiti opterećenost ljudi sa zadacima niske vrijednosti, pružajući im više vremena da se posvete važnijim aspektima poslovanja. Upotreba ovih tehnologija za unaprjeđenje poslovnih procesa stvara za poduzeća znatne prednosti, ali i izazove. Istraživanje provedeno u svrhu diplomskog rada prikazuje prednosti koje su stvarna poduzeća ostvarila, u vidu svojih poslovnih procesa, primjenom umjetne inteligencije i robotske automatizacije procesa.

Abstract (english)

In today's era of rapid technological development, companies face the challenges of digitization, adaptation and improvement of their businesses using digital technologies. Traditional business models are becoming outdated , and new ones based on digital technologies are emerging, which are focused on redesigning information systems. Business processes, as a core of every business, must be implemented as efficiently as possible, and that is why business processes are one of the main areas of application of automation and digitalization. Business Process Management together with digitalization of business, is the key to the success of modern business. Business Process Management (BPM) is an approach to analysing and continuous improvement of a company's core processes, and it involves of activities to identify, analyze, model and improve processes in an organization. Effective process management provides companies with a competitive advantage in today's dynamic business environment. Artificial intelligence refers to the system's ability to understand, learn and independently draw decisions and solve problems. It includes numerous technologies that enable the system to function properly and perform tasks. Robotic process automation is robotic software that is used to perform high-volume, repetitive and time-consuming low-value tasks and business processes that are currently performed by humans. Advanced digital technologies aim to reduce people's workload with low-value tasks, giving them more time to focus on more important aspects of the business. The use of these technologies to improve business processes creates significant advantages for companies, but also challenges. The research conducted for the purpose of the thesis shows the advantages that real companies have achieved, in the form of their business processes, by applying artificial intelligence and robotic process automation.

• Keywords: upravljanje poslovnim procesima (BPM); umjetna inteligencija (AI); robotska automatizacija procesa (RPA)
• Keywords (english): business process management (BPM); artificial intelligence (AI); robotic process automation (RPA)
• Language: croatian
• URN:NBN: urn:nbn:hr:148:566035
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-09-26 18:11:08