Zaštita prava potrošača pri kupnji elektroničkih uređaja

master's thesis

• Title (english): Consumer rights protection when purchasing electronic devices
• Author: Monika Kušt
• Mentor: Kristina Petljak (mentor)
• Committee member: Ivana Štulec (član povjerenstva)
• Committee member: Dora Naletina (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2023-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Ovaj diplomski rad temelji se na istraživanju svijesti potrošača o njihovim pravima pri kupnji elektroničkih uređaja te analizira kako potrošačka politika utječe na zaštitu tih prava. Unatoč zakonskoj zaštiti, pitanje je kako potrošači percipiraju tu zaštitu i koliko su svjesni svojih prava. Tržište elektroničkih uređaja pruža niz izazova u vezi s potrošačkim pravima, uključujući zakone, jamstvene rokove i pritužbe. S obzirom na brzi tehnološki napredak, potrošači se često susreću s planiranim zastarijevanjem proizvoda koje ih potiče na raniju zamjenu. Provođenjem politike planiranog zastarijevanja poslovni subjekti čine svoje proizvode manje izdržljivima te impliciraju potrošače na raniju zamjenu što u konačnici povećava potražnju poslovnim subjektima. Nova EU Direktiva o pravu na popravak proizvoda nastoji olakšati popravke i produžiti trajnost uređaja. Analiza utjecaja potrošačke politike na zaštitu prava potrošača pri kupnji elektroničkih uređaja u Hrvatskoj pruža jasniju sliku u kojoj su mjeri građani Republike Hrvatske upoznati sa svojim pravima. Kroz suradnju potrošača, trgovaca i regulatornih tijela, tržište elektroničkih uređaja može biti pravednije i korisno za sve uključene strane.

Abstract (english)

This graduate thesis is based on researching consumer awareness of their rights when purchasing electronic devices and analyzes how consumer policy affects the protection of these rights. Despite legal protection, the question is how consumers perceive this protection and how aware they are of their rights. The market for electronic devices presents a range of challenges related to consumer rights, including laws, warranty periods, and complaints. Given the rapid technological advancement, consumers often encounter planned obsolescence of products, which encourages them to replace them earlier. By implementing planned obsolescence policies, businesses make their products less durable and imply to consumers the need for earlier replacement, ultimately increasing demand for business entities. The new EU Directive on the right to repair products aims to facilitate repairs and extend the lifespan of devices. Analyzing the impact of consumer policy on the protection of consumer rights when purchasing electronic devices in Croatia provides a clearer picture of the extent to which citizens of the Republic of Croatia are familiar with their rights. Through collaboration between consumers, retailers, and regulatory bodies, the electronic device market can become fairer and more beneficial for all parties involved.

• Keywords: potrošačka politika; zaštita potrošača; elektronički uređaji; zakoni; jamstveni rokovi; reklamacije; planirano zastarijevanje
• Keywords (english): consumer policy; consumer protection; electronic devices; laws; warranty periods; complaints; planned obsolescence.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:663843
• Study programme: Title: Management and marketing in retail; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni/a specijalist/specijalistica menadžmenta i marketinga maloprodaje (stručni/a specijalist/specijalistica menadžmenta i marketinga maloprodaje)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-26 18:32:58