Analiza stanja i mogućnosti razvoja turizma u Požeško-slavonskoj županiji

master's thesis

• Title (english): Analysis of the state and possibilities of tourism development in Požega-Slavonia County
• Author: Klara Matić
• Mentor: Petra Barišić (mentor)
• Committee member: Vanja Krajinović (član povjerenstva)
• Committee member: Darko Prebežac (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2023-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Turizam u Hrvatskoj karakterizira izrazita sezonalnost, kako u vremenskom, tako i u geografskom smislu, ali promjene u turističkoj potražnji koje se javljaju zadnjih nekoliko godina doprinose nastojanjima da se smanji sezonalnost te potakne i ojača turistički razvoj u kontinentalnim dijelovima Hrvatske. Požeško-slavonska županija, iako površinom i brojem stanovnika među manjim hrvatskim županijama, bogata je različitim turističkim resursima koji se kontinuirano razvijaju i nadopunjuju kako bi se privukao veći broj turista. U ovom diplomskom radu, nakon teorijskog prikaza osnovnih obilježja Požeško-slavonske županije, detaljno će se analizirati i prikazati trenutno stanje turizma u županiji te postojeći turistički resursi koji bi trebali predstavljati osnovu za daljnji razvoj turizma.
U drugom dijelu rada, prikazat će se rezultati provedenog primarnog istraživanja koje je za cilj imalo ispitati mišljenja i stavove lokalnog stanovništva o stanju i mogućnostima razvoja turizma u Požeško-slavonskoj županiji.

Abstract (english)

One of the main characteristics of tourism in Croatia is seasonality, which is present in both temporal and spatial aspect of tourist trips. Over the last few years there have been significant changes in tourism demand which are slowly contributing to efforts to reduce seasonality and encourage tourism development in continental parts of Croatia. Požega-Slavonia County, although it is among the smallest Croatian counties in terms of area and population, is rich in various tourist resources that are countinously being developed and supplemented in order to attract tourists. This thesis starts with an introductory presentation of the main features of Požega-Slavonia County which is followed by detailed analysis of the current state of tourism in the County, as well as existing tourism resources that should represent the basis for further tourism development. Second part of the paper contains results and analysis of the conducted primary research which was carried out with the aim to examine thoughts and opinions of the local population regarding the current state and possibilities of tourism development in Požega-Slavonia County.

• Keywords: Požeško-slavonska županija; razvoj turizma; stavovi lokalnog stanovništva
• Keywords (english): Požega-Slavonia County; tourism development; opinions of the local population
• Language: croatian
• URN:NBN: urn:nbn:hr:148:538507
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-09-27 08:23:14