Usporedba trgovine na malo u Republici Hrvatskoj sa državama članicama Europske unije

undergraduate thesis

• Title (english): Comparison of retail trade in the Republic of Croatia with member states of the European union
• Author: Marta Žeravica
• Mentor: Mate Damić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2023-09-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Ulaskom Republike Hrvatske u Europsku uniju otvorila su se nova vrata za olakšano kretanje robe i usluga na jedinstveno europsko tržište. To je omogućilo hrvatskim poduzećima lakši pristup tržištu s više od 500 milijuna potencijalnih potrošača, smanjujući carinske barijere i administrativna ograničenja. Poboljšanje rezultata trgovine na malo također je primjetno, jer su hrvatski trgovci dobili pristup raznovrsnijim proizvodima i konkurenciji iz EU, što je potaknulo unaprjeđenje njihove ponude i usluga.
Trgovina na malo zahtijeva visoku kvalitetu usluge kako bi privukla različite skupine kupaca, uključujući one s različitim razinama prihoda. Digitalizacija trgovine na malo je ubrzana pandemijom Covid-19, što je prisililo trgovce da se prilagode promjenama u potrebama i preferencijama kupaca. Online trgovina je postala ključna za interakciju s kupcima i održavanje konkurentnosti.
Ulazak Hrvatske u EU utjecao je na trgovinske odnose, povećavajući trgovinu s EU zemljama, posebno Njemačkom, Italijom i Slovenijom, dok su izvan EU značajni partneri Bosna i Hercegovina i Srbija. Maloprodajna industrija igra važnu ulogu u gospodarstvu, a potrošnja u maloprodaji čini velik dio osobne potrošnje u Europi.
Najveće maloprodajno tržište u Europi je njemačko, ali najveći rast u maloprodaji zabilježen je u Litvi i Estoniji. Ovi učinci variraju između zemalja i sektora, ali međunarodna razmjena između Hrvatske i zemalja EU neprestano raste.

Abstract (english)

With the accession of the Republic of Croatia to the European Union, new doors were opened for easier movement of goods and services on the single European market. This allowed Croatian companies easier access to the market with more than 500 million potential consumers, reducing customs barriers and administrative restrictions. The improvement in the results of retail trade is also noticeable, because Croatian retailers gained access to more diverse products and competition from the EU, which encouraged the improvement of their offer and services.
Retailing requires a high quality of service to attract different groups of customers, including those with different income levels. The digitization of retail has been accelerated by the Covid-19 pandemic, which has forced retailers to adapt to changes in customer needs and preferences. Online shopping has become essential for interacting with customers and maintaining competitiveness.
Croatia's entry into the EU affected trade relations, increasing trade with EU countries, especially Germany, Italy and Slovenia, while Bosnia and Herzegovina and Serbia are important partners outside the EU. The retail industry plays an important role in the economy, and retail spending accounts for a large proportion of personal consumption in Europe.
The biggest retail market in Europe is Germany, but the biggest growth in retail sales was recorded in Lithuania and Estonia. These effects vary between countries and sectors, but international exchange between Croatia and EU countries is constantly growing.

• Keywords: maloprodaja; trgovina; kupac; ponuda; proizvod; razmjena; uvoz; izvoz
• Keywords (english): retail; trade; customer; offer; product; exchange; import; export
• Language: croatian
• URN:NBN: urn:nbn:hr:148:035012
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-27 09:52:51