Primjena beneficija za zaposlenike u malim i srednjim poduzećima u IT sektoru

master's thesis

• Title (english): Application of benefits for employees in small and medium-sized companies in IT sector
• Author: Lucija Hrvoić
• Mentor: Ivana Načinović Braje (mentor)
• Committee member: Sanda Rašić Jelavić (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2023-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

U suvremenom poslovnom okruženju sektor informacijske tehnologije (IT) postaje neizostavan čimbenik gotovo svakog poslovanja. Brzim razvojem tehnologije u 21. stoljeću, povećava se važnost IT sektora zbog potrebe za digitalizacijom te konstantnom tržišnom dinamikom. IT poduzećima sve veći izazov predstavlja osiguranje konkurentske prednosti, bilo uvođenjem i razvojem novih tehnologija ili privlačenjem kvalitetnih novih i zadržavanjem postojećih zaposlenika. Beneficije, dodatne pogodnosti koje poslodavci pružaju svojim zaposlenicima, povećavaju njihovo zadovoljstvo, a time i uspješnost samog poduzeća. Ulaskom Republike Hrvatske u EU 2013. godine, dodatno je povećana konkurencija na tržištu rada, posebno u IT sektoru, a pri tome i značaj samih beneficija. U ovom radu analizira se primjena beneficija u malim i srednjim poduzećima IT sektora. Zbog specifičnosti predmetnog sektora, kao što su jaka konkurencija na tržištu rada te dinamičan posao, poslodavcima poseban izazov predstavlja pravilan odabir kompenzacijskog paketa beneficija za motiviranje, privlačenje i zadržavanje zaposlenika. Olakotnu okolnost u malim i srednjim poduzećima, zbog manjeg broja radnika, predstavlja lakši odabir beneficija koje odgovaranju pojedinom zaposleniku. Time za manje uloženih sredstava mogu odabrati upravo one beneficije koje zaposlenici najviše žele. U radu se temeljito objašnjava što su beneficije, njihova svrha, a pri tom se analiziraju beneficije koje primaju zaposlenici u malim i srednjim poduzećima. Radom se istražuje kako navedene beneficije utječu na zadovoljstvo zaposlenika. Nadalje, prikazane su najčešće beneficije koje se nude zaposlenicima u navedenom sektoru te kako se koriste kao alat za održavanje lojalnosti i povećanje zadovoljstva zaposlenika u IT sektoru.

Abstract (english)

In the modern business environment, the information technology (IT) sector is becoming an indispensable factor in almost every business. With the rapid development of technology in the 21st century, the importance of the IT sector is increasing due to the need for digitization and constant market dynamics. Securing a competitive advantage by introducing and developing new technologies and attracting new and retaining existing employees is a growing challenge for IT companies. Benefits, additional award that employers provide to their employees, increase their motivation and satisfaction, and performance of the company itself. With the accession of the Republic of Croatia to the EU in 2013, the competition on the labor market, especially in the IT sector, has increased, and the benefits themselves have become more important. This paper will analyze the application of benefits in small and medium-sized enterprises of the IT sector. Due to the specifics of the sector in question, such as strong competition on the labor market and dynamic work, a special challenge for employers is the proper selection of benefits to attract and retain employees. A mitigating circumstance in small and medium-sized enterprises, due to the smaller number of employees, is the easier selection of benefits that suit an individual employee needs. Such employers can choose exactly those benefits that employees want the most. The thesis thoroughly explains what benefits are and their purpose, while analyzing the benefits that employees have in small and medium-sized companies and investigating how these benefits affect employee satisfaction. Furthermore, it will be shown which are the most common benefits offered to employees in the mentioned sector and how they are used as a tool to maintain loyalty and increase the satisfaction of employees in the IT sector.

• Keywords: beneficije; IT sektor; nagrađivanje zaposlenika
• Keywords (english): benefits; IT sector; rewarding employees
• Language: croatian
• URN:NBN: urn:nbn:hr:148:513408
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-27 14:44:53