Podatkovna znanost u sportu

master's thesis

• Title (english): Data science in sports
• Author: Matej Jurić
• Mentor: Ivan Strugar (mentor)
• Committee member: Mario Spremić (predsjednik povjerenstva)
• Committee member: Božidar Jaković (član povjerenstva)
• Committee member: Ivan Strugar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2023-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Tema istraživanja ovog rada je upotreba podatkovne znanosti u sportu. Budući da sport iz godine u godinu postaje industrija koja generira sve više novaca pojavljuju se sve veće financijske razlike kako na nacionalnim razinama, tako i na globalnoj. I dok zatvoreni sustavi natjecanja poput košarkaške NBA lige uspijevaju održavati kompetitivnost, u drugim sportovima poput nogometa to je sve teže. Sponzorski ugovori i ugovori za televizijska prava omogućili su određenim sportskim kolektivima da se izdvoje od konkurencije. To im omogućuje više ulaganja u svoje funkcioniranje što posljedično vodi do novih uspjeha i još više prihoda iz nagradnih fondova. Upravo iz tog razloga sve više klubova voljno je riskirati te tražiti alternativne puteve kako bi ostali konkurentni. Stoga primjena podatkovne znanosti i informacijskih tehnologija pronalazi sve više mjesta u svijetu sporta. Tražeći načine da funkcioniraju drugačije, mnogi klubovi odlučili su promijeniti svoje poslovanje upotrebom podataka. Na taj način traže komparativnu prednosti pred ostalima i pokušavaju smanjiti jaz između sebe i bogatijih konkurenata. Ukoliko se tom pristupu pruži prilika on može donijeti rezultate što je vidljivo na primjerima brojnih klubova, a prikazano je u četvrtom poglavlju ovog rada. Međutim upotreba tehnologije nije trend samo u profesionalnom sportu. Naime sve više je rekreativaca i običnih ljudi koji u svom svakodnevnom životu koriste razne oblike tehnologije, a između ostalog i kako bi poboljšali svoje bavljenje sportom. Bilo da se radi o nosivim tehnologijama poput pametnih satova ili analiziranju podatka, sportske aktivnosti sve su češće potpomognute korištenjem tehnologije. Stoga i praktični dio rada (5. poglavlje) pruža uvid u to koliko su građani Republike Hrvatske upoznati s određenim tehnologijama. Također istražuje se koliko se oni sami na tjednoj bazi bave sportskim aktivnostima, te koriste li pri tome pomoć određenih tehnologija, ali i koliko su upoznati s primjerima korištenja tehnologije u svijetu profesionalnog sporta.

Abstract (english)

The research topic of this paper is the use of data science in sports. Since sport is becoming an industry that generates more and more money year after year, there are increasing financial differences both at the national and global levels. And while closed competition systems like basketball's NBA league manage to maintain competitiveness, in other sports like football it is increasingly difficult. Sponsorship contracts and contracts for broadcasting rights have allowed certain sports teams to stand out from the competition. This allows them to invest more in their functioning, which consequently leads to new successes and even more income from prize funds. It is precisely for this reason that more and more clubs are willing to take risks and look for alternative ways to remain competitive. Therefore, the application of data science and information technology is finding more and more places in the world of sports. Looking for ways to operate differently, many clubs have decided to transform their operations through the use of data. In this way, they seek a comparative advantage over others and try to reduce the gap between themselves and richer competitors. If this approach is given the opportunity, it can bring a result that is visible in the examples of numerous clubs, and is presented in the fourth chapter of this paper. However, the use of technology is not just a trend in professional sports. Namely, there are more and more recreationists and ordinary people who use various forms of technology in their daily life, among other things, to improve their sports. Whether it's wearable technologies like smart watches or data analysis, sports activities are increasingly supported by the use of technology. Therefore, the practical part of the work (chapter 5) provides an insight into how well the citizens of the Republic of Croatia have become familiar with certain technologies. It is also investigated how much they themselves engage in sports activities on a weekly basis, and whether they use with the help of certain technologies, but also how familiar they are with examples of the use of technology in the world of professional sports.

• Keywords: sport; podatkovna znanost; nosive tehnologije; nogomet; podaci
• Keywords (english): sport; data science; wearable technologies; football; data
• Language: croatian
• URN:NBN: urn:nbn:hr:148:726422
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access; Embargo expiration date: 2024-04-02
• Created on: 2023-09-27 18:41:11