Generacija Z i njen utjecaj na daljnji razvoj vjerskog turizma u Hrvatskoj

undergraduate thesis

• Title (english): Generation Z and its impact on further development of religious tourism in Croatia
• Author: Ida Šilić
• Mentor: Oliver Kesar (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2023-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Ovaj završni rad istražuje rastuće utjecajan segment suvremenog društva - Generaciju Z i njezin potencijalni utjecaj na vjerski turizam u Hrvatskoj. Iako Hrvatska već dugi niz godina bilježi značajan turistički promet, ovaj rad se posebno fokusira na promatranje kako će preferencije, stavovi i ponašanje Generacije Z oblikovati budući razvoj vjerskog turizma u Hrvatskoj. Njihova percepcija religije i duhovnosti može biti drugačija od prethodnih generacija, što može utjecati na način na koji doživljavaju vjerske destinacije i vjerska događanja.
Rad također analizira trenutno stanje vjerskog turizma u Hrvatskoj, istražujući ključne destinacije, događanja i trendove. Pitanja koja se postavljaju u ovom istraživanju uključuju utjecaj društvenih medija na promociju vjerskih događanja, prilike za razvoj održivog vjerskog turizma te kako zadovoljiti potrebe i očekivanja Generacije Z.

Abstract (english)

This final thesis explores increasingly influental segment of the contemporary society - Generation Z and its potential impact on religious tourism in Croatia. Despite Croatia having experienced significant growth of tourism for many years, this thesis specifically focuses on observing how the preferences, attitudes, and behavior of Generation Z will shape the future development of religious tourism in Croatia. Their perception of religion and spirituality may differ from previous generations, potentially affecting how they experience religious destinations and religious events.
The thesis also analyzes the current state of religious tourism in Croatia, examining key destinations, events, and trends. Questions posed in this research encompass the influence of social media on the promotion of religious events, opportunities for sustainable religious tourism development, and strategies to meet the needs and expectations of Generation Z.

• Keywords: generacija Z; vjerski turizam; Hrvatska; svetišta; marketing
• Keywords (english): generation Z; religious tourism; Croatia; shrines; marketing
• Language: croatian
• URN:NBN: urn:nbn:hr:148:032350
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a prvostupnik/ prvostupnica ekonomije (stručni/a prvostupnik/ prvostupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-28 17:24:26