Analiza poticaja razvoja industrije videoigara u zemljama Europske unije

master's thesis

• Title (english): Analysis of incentives for the development of the video game industry in the countries of the European Union
• Author: Ivan Celić
• Mentor: Nikola Vlahović (mentor)
• Committee member: Ljubica Milanović Glavan (član povjerenstva)
• Committee member: Jasmina Pivar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2023-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

U novijoj povijesti industrija videoigara pojavila se kao sektor sa snažnim gospodarskim rastom, golemim potencijalom za tehnološke inovacije i značajnim utjecajem na kulturne fenomene. Istraživanje provedeno u ovom radu analizira poticaje koji pokreću razvoj industrije videoigara u odabranim državama članicama Europske unije (EU), naglašavajući njihove strategije, prednosti i izazove. Komparativna analiza provedena na primjeru Francuske, Finske i Poljske u kontekstu Hrvatske, od kojih svaka predstavlja različite pristupe i razine ulaganja u ovu industriju, daje kritične uvide. Dok se Francuska ističe svojim bogatim naslijeđem u razvoju igara i financijskim poticajima koje podupire vlada, Finska je poznata po svom uspješnom sustavu razvoja igara, potaknutom inicijativama privatnog i javnog sektora. Nasuprot tome, Poljska je brzo izrasla u moćnog igrača u europskom gaming krajoliku, uglavnom zahvaljujući svojoj talentiranoj radnoj snazi i nekolicini hit naslova koji su stekli međunarodno priznanje.
Ovaj rad opsežnim istraživanjem rasvjetljava trenutno stanje industrije videoigara u Republici Hrvatskoj. Sudionici su istaknuli potrebu za simbioznim odnosom između akademskog sektora i industrije, predlažući potencijalne puteve za rast. Važnost kvalitetnog obrazovanja prilagođenog potrebama industrije videoigara bila je tema koja se ponavljala, odražavajući širi osjećaj viđen u prethodno spomenutim zemljama EU-a. Industrija videoigara EU-a višestruka je, a svaka zemlja ima svoje izazove i prilike. Svjedočanstvom uspješnih priča proučavanih zemalja, kombinacija strateških javno-privatnih partnerstava, kvalitetnog obrazovanja i stimulacije poticajnog okruženja za inovacije može potaknuti bilo koju zemlju da postane značajan faktor u ovoj dinamičnoj industriji.

Abstract (english)

In the recent history, the video game industry has become one of the fastest-growing industries in terms of economic growth, potential for technological innovations, and cultural influence. The research conducted in this paper examines the incentives driving the development of the video game industry in selected countries of the European Union (EU), and presents their characteristics, challenges and benefits. The comparative analysis of French, Finnsih and Polish examples in the context of Croatia, each representing different approaches and levels of investment in this industry, provides critical insights. While France stands out with its rich heritage in game development and financial incentives supported by the government, Finland is known for its successful game development ecosystem, driven by private and public sector initiatives. In contrast, Poland has quickly grown into a powerful player in the European gaming landscape, mainly thanks to its talented workforce and a few hit titles that have gained international recognition.
This paper researches the current state of the video game industry in Croatia. Participants highlighted the need for a relationship between the academic sector and the industry, suggesting potential strategies for growth. The importance of quality and better education meeting the needs of the gaming industry was a recurring theme, reflecting the growing attitude in the EU countries mentioned above. The video game industry in Europe is diverse, and each country has its own challenges and opportunities. However, as the success stories from the countries studied show, a combination of public-private partnerships, higher education and the promotion of an environment that supports innovation can enable a country to play a vital role in this dynamic industry.

• Keywords: industrija videoigara; Europska unija; javno-privatno partnerstvo; digitalno obrazovanje; inovacije
• Keywords (english): video game industry; European Union; public-private partnership; digital education; innovation
• Language: croatian
• URN:NBN: urn:nbn:hr:148:712914
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-28 18:21:04