Strategijska analiza poslovanja poduzeća CircuitMess d.o.o.

master's thesis

• Title (english): Strategic analysis of CircuitMess d.o.o.
• Author: Mihael Hibler
• Mentor: Andrija Sabol (mentor)
• Committee member: Ena Pecina (član povjerenstva)
• Committee member: Andrija Sabol (predsjednik povjerenstva)
• Committee member: Denis Dolinar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2023-09-21, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Poduzeće CircuitMess d.o.o. osnovao je mladi i ambiciozni Albert Gajšak 2017. godine, kada je imao samo 18 godina. Poduzeće se bavi proizvodnjom elektroničkih uređaja za široku potrošnju, a sada uspješno posluje već 6 godina i zapošljava dvadesetak ljudi. Predmet rada je strategijska dijagnostička i prognostička analiza izabranog poduzeća uz osvrt na startup poduzeća generalno. Nadalje, cilj rada je strategijskom analizom izabranog predmetnog poduzeća, temeljenom na top-down pristupu analizi, utvrditi stanje, položaj i djelovanje poduzeća. U prvom dijelu rada postavljena je teorijska podloga o strategiji i strategijskom upravljanju te o startup poduzećima i njihovom ekosustavu u Hrvatskoj, dok je u nastavku provedena analiza vanjskog okruženja poduzeća korištenjem PESTLE analize te analiza unutarnjeg okruženja poduzeća kroz povijesni razvoj poduzeća. Financijska analiza poduzeća provedena je u sklopu analize unutarnjeg okruženja poduzeća korištenjem vertikalne i horizontalne analize financijskih izvještaja te analize poduzeća pomoću financijskih pokazatelja. U posljednjem je poglavlju provedena prognostička analiza poduzeća uzimajući u obzir fundamentalne činitelje vrijednosti poduzeća, te uz izradu prognostičkih financijskih izvještaja.

Abstract (english)

The company CircuitMess d.o.o. was founded by a young and ambitious Albert Gajšak in 2017, when he was just 18 years old. The company specializes in the production of consumer electronics and it has now been successfully operating for 6 years and employs about twenty people. The subject of the thesis is strategic diagnostic and prognostic analysis
of the chosen company while also reviewing the startup companies in general. Furthermore, the aim of the thesis is to determine the state, position and operation of the company through a strategic analysis of the chosen company, based on a top-down approach to analysis. First part of the thesis focuses on theoretical background on strategy and strategic management and on startup companies and their ecosystem in Croatia, while in the following part the subject is analysis of the company's external environment using PESTLE analysis and an analysis of the company's internal environment through the historical development of the company. The financial analysis of the company was carried out as part of the analysis of the company's internal environment using vertical and horizontal analysis of financial statements and analysis of the company using financial indicators. In the last chapter, a prognostic analysis of the company was carried out, taking into account the company's valuation drivers and with the preparation of prognostic financial statements.

• Keywords: startup poduzeća; startup ekosustav; strategijska analiza; financijska analiza; analiza makrookruženja
• Keywords (english): startup companies; startup ecosystem; strategic analysis; financial analysis; macroenvironment analysis
• Language: croatian
• URN:NBN: urn:nbn:hr:148:533621
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-29 14:05:11