Maloprodaja organske hrane u Republici Hrvatskoj

master's thesis

• Title (english): Retail of organic food in the Republic of Croatia
• Author: Ana Krizmanić
• Mentor: Blaženka Knežević (mentor)
• Committee member: Sanda Soucie (član povjerenstva)
• Committee member: Dora Naletina (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2023-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Organska hrana je hrana proizvedena metodama koje ne uključuju suvremene umjetne aditive kao npr. pesticide i kemijska gnojiva, ne sadrži GMO (genetski modificirane organizme) i nije tretirana zračenjem, industrijskim otapalima ili kemijskim dodacima hrani. Veći dio ljudske povijesti poljoprivredna proizvodnja može se nazvati "organskom". Tek su se tijekom 20. stoljeća u proizvodnji hrane koristile velike količine umjetnih kemikalija. Pokret za organsku poljoprivredu nastao je 1940-ih kao odgovor na industrijalizaciju poljoprivrede i poznat je kao „Zelena revolucija“. Maloprodaja organske hrane, kako u svijetu tako i u Hrvatskoj iz dana u dan dobiva sve veću važnost. Promjena stavova i stila života većeg broja potrošača doprinijela je većoj potražnji za organskom hranom. U radu je napravljena usporedba konzumacije organske hrane u svijetu i u Hrvatskoj i kroz anketni upitnik je ispitano koliki postotak korisnika zapravo konzumira i koristi takve proizvode u svakodnevnom životu.

Abstract (english)

Organic food is food produced by methods that do not include modern artificial additives such as pesticides and chemical fertilizers, does not contain GMOs (genetically modified organisms) and has not been treated with radiation, industrial solvents or chemical food additives. For most of human history, agricultural production can be called "organic". It was not until the 20th century that large amounts of artificial chemicals were used in food production. The organic farming movement arose in the 1940s as a response to the industrialization of agriculture and is known as the "Green Revolution". The retail sale of organic food, both in the world and in Croatia, is gaining more and more importance day by day. Changing attitudes and lifestyles of a large number of consumers have contributed to a higher demand for organic food. In the text that follows, a comparison of the consumption of organic food in the world and in Croatia was made, and the percentage of users who actually consume and use such products in their everyday life was examined through a questionnaire.

• Keywords: organska hrana; maloprodaja organske hrane; održiva potrošnja; budući razvoj
• Keywords (english): organic food; organic food retail; sustainable consumption; future development
• Language: croatian
• URN:NBN: urn:nbn:hr:148:039378
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-10-02 11:21:45