Analiza ključnih elemenata i implementacije društveno odgovornog poslovanja hotelskih poduzeća

master's thesis

• Title (english): Analysis of key elements and implementation of socially responsible business in hotel companies
• Author: Dora Kulušić
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Rebeka Danijela Vlahov Golomejić (član povjerenstva)
• Committee member: Antonio Vlahov (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2023-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Menadžment sve većeg broja organizacija prepoznaje svoju odgovornost za pozitivan utjecaj na društvo i okoliš pa aktivnim uključivanjem društvene odgovornosti u strategiju, poboljšava reputaciju, privlači talente i potiče inovacije, što naposljetku vodi ka održivom rastu i konkurentnosti poduzeća. S obzirom na sve izraženiju svijest o odgovornosti prema društvu i okolišu, društveno odgovorno poslovanje postaje izuzetno važno u svijetu poslovanja. Tradicionalni fokus na isključivu maksimizaciju profita postepeno se transformira u pristup koji teži optimalnom poslovanju, uz istovremeno uzimanje u obzir ekonomske, društvene, ekološke i upravljačke dimenzije. Ovaj rad istražuje implementaciju društveno odgovornog poslovanja u hotelskim poduzećima s posebnim naglaskom na dva vodeća hotelska poduzeća u Republici Hrvatskoj. Istraživanje je usmjereno na razumijevanje važnosti i koristi društveno odgovornog poslovanja u kontekstu hotelske industrije. Hotelska industrija nije uvijek bila u središtu pozornosti kada je riječ o toj tematici, ali danas sve više prepoznaje njegovu važnost za održivost i dugoročni uspjeh. Studija slučaja analize utjecaja DOP-a na hotelske lance pokazala je kako se promatrana poduzeća bave različitim aspektima društvene odgovornosti.

Abstract (english)

The management of a growing number of organizations recognizes their responsibility for a positive impact on society and the environment, so by actively including social responsibility in the strategy, they improve their reputation, attract talent and encourage innovation, which ultimately leads to sustainable growth and competitiveness of the company. Considering the increasingly pronounced awareness of responsibility towards society and the environment, socially responsible business is becoming extremely important in the world of business. The traditional focus on the exclusive maximization of profits is gradually being transformed into an approach that strives for optimal business, while simultaneously taking into account economic, social, environmental and managerial dimensions. This paper investigates the implementation of socially responsible business in hotel companies with special emphasis on two leading hotel companies in the Republic of Croatia. The research is aimed at understanding the importance and benefits of socially responsible business in the context of the hotel industry. The hotel industry has not always been in the spotlight when it comes to this topic, but today it is increasingly recognizing its importance for sustainability and long-term success. A case study analyzing the impact of CSR on hotel chains showed how the observed companies deal with different aspects of social responsibility.

• Keywords: društveno odgovorno poslovanje; hotelska industrija
• Keywords (english): socially responsible business; hotel industry
• Language: croatian
• URN:NBN: urn:nbn:hr:148:584248
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-10-03 20:05:07