Postupak i razvoj web mjesta za uslužne djelatnosti na primjeru jednog malog poduzeća

master's thesis

• Title (english): The procedure and development of a website for service activities on the example of a small business
• Author: Anamarija Zirdum
• Mentor: Mirjana Pejić Bach (mentor)
• Committee member: Ljubica Milanović Glavan (predsjednik povjerenstva)
• Committee member: Nikola Vlahović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2023-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Snažna online prisutnost ključna je za svako poslovanje u današnjem digitalnom svijetu, posebno za one u uslužnim djelatnostima gdje dominiraju mala poduzeća. Tema ovog rada ističe koliko je važno imati dobro dizajniranu web stranicu kako bi se privukli novi kupci, zadržali postojeći i omogućila brza i jednostavna metoda za kontaktiranje tvrtke. Istraživački problem leži u tome kako izraditi web stranicu koja može pomoći malom poduzeću da uspije.Raščlanjivanjem korak po korak procesa pokretanja i vođenja malog poduzeća, kao i uloge web stranice u postizanju uspjeha, cilj je ponuditi uvid vlasnicima tvrtki, investitorima, zakonodavcima i drugim dionicima. Predmet rada je proces i razvoj male uslužne dijelatnosti i kreiranje web stranice u kontekstu malih poduzeća, na primjeru hotela za pse i vrtića za pse. U prvom koraku prikupljat će se podaci o preferencijama i ponašanju vlasnika pasa u Hrvatskoj. Pitanja u anketi i fokus grupi osmišljena su tako da pomognu dionicima detaljnije razumjeti aspekte koji utječu na odluke vlasnika pasa zašto i kako koriste hotele za pse i vrtiće za pse, kao i vrste usluga koje bi željeli da se nude u hotelima i vrtićima za pse. Također, anketa je pridonijela razvoju hotela koji je korišten kao studija slučaja u ovom diplomskom radu. Cilj rada je, temeljem anketnog istraživanja o preferencijama i ponašanju vlasnika pasa u Hrvatskoj, stvoriti okvir za razvoj male uslužne djelatnosti i dizajn web stranice malog poduzeća, na primjeru hotela za pse i vrtića za pse.Rezultati diplomskog rada mogu poslužiti kao koristan vodič za poduzetnike koji žele pokrenuti mali posao u uslužnoj djelatnosti hotela za pse i vrtića za pse. Također mogu ponuditi investitorima i donositeljima odluka nove uvide o tome kako podržati i promovirati širenje startupa u ovoj uslužnoj djelatnosti.

Abstract (english)

A strong online presence is definitely the key for every business in today's digital world, especially for those in service that dominate small businesses. The theme of this work highlights how important it is to have a nicely designed and functional web page so that new customers can be attracted, old ones kept, and have an easier way to contact the company. The research problem is how to create a web page that can help a small business exceed all expectations in the service business. By going through the step-by-step process of creating, starting, and running a small business, as well as the role of the website in getting the business up to be successful. The aim of this work is to provide good insights for business owners, investors, lawmakers, and other stakeholders. In this work, the main subject is the process and development of a web page for a small service company using as an example a small service company a dog hotel, and a dog daycare. In the first part of the work, data will be collected from people who own a dog and use these services, the focus will be on their preferences and behavior. the questions that were used in the survey and the focus group are designed to help understand the aspects that influence dog owners' decisions and how they use dog hotels and doggy daycare facilities as well as other services they would like to include in these establishments. This survey has helped in the development of the hotel that was used as a case study in this main thesis. As mentioned before the goal of this paper is to gather all the data from the survey and the focus group to gather the preferences and behavior of dog owners in Croatia and to create a framework for the development of a small service business and to create a website for the same business using the before mentioned case study hotel in the service sector. The results from the master thesis can be a valuable guide for entrepreneurs in service businesses who want to start a small business in the field of dog hotels and daycare facilities. They can also offer investors and decision-makers new insights into how to support and promote the growth of startups in this service business.

• Keywords: mala poduzeća; uslužna djelatnost; dizajn web stranice; istraživanje tržišta; korisničko iskustvo
• Keywords (english): small business; service activity; website design; market research; user experience
• Language: croatian
• URN:NBN: urn:nbn:hr:148:508572
• Study programme: Title: Electronic business in private and public sector; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/ica elektroničkog poslovanja (stručni specijalist/ica elektroničkog poslovanja)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-10-04 08:18:20