Analiza strategije upravljanja poduzećem korištenjem računalne poslovne igre na primjeru avionske kompanije

graduate thesis

• Title (english): Analysis of the company's management strategy using a computer business game on the example of an airline company
• Author: Lea Hlebec
• Mentor: Mirjana Pejić Bach (mentor)
• Committee member: Dalia Suša Vugec (član povjerenstva)
• Committee member: Nikola Vlahović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2023-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Tema diplomskog rada je prikazati kako računalne poslovne igre mogu utjecati na strategiju upravljanja poduzećem. Definirati će se pojam računalnih poslovnih igara i objasniti važnost istih te koliko mogu pridonijeti kod donošenja poslovnih odluka. Nadalje, u radu će se objasniti različite vrste poslovnih igara te prednosti koje one mogu donijeti poduzeću koje ih uvedu u svoje poslovanje. Cilj je analizirati učinkovitost korištenja računalne poslovne igre kao alata za razvoj i evaluaciju strategija upravljanja poduzećem, koristeći avionsku kompaniju - People Express Airline, kao primjer. Objasniti će se upotreba računalne poslovne igre te kako može pomoći u donošenju ključnih poslovnih odluka, identificiranju izazova s kojima se suočava avionska kompanija te unaprjeđivanju njihove strategije upravljanja. Tema rada detaljnije će se pojasniti i na primjeru People Express Management Flight stimulatora. U radu će se prikazati kako igrači moraju donositi odluke o optimalnoj veličini flote, rasporedu letova, održavanju aviona i nadogradnji. Ovi rezultati mogu biti korisni ne samo za avionsku industriju, već i za druge sektore koji žele iskoristiti prednosti računalnih poslovnih igara u svrhu razvoja i evaluacije strategija upravljanja.

Abstract (english)

The topic of the thesis is to show how computer business games can affect the strategy of managing an enterprise. The concept of computer business games will be defined and explain the importance of them and how much they can contribute to making business decisions. Furthermore, the paper will explain the different types of business games and the advantages they can bring to the company that introduces them into their business. The aim is to analyze the effectiveness of using a computer business game as a tool for developing and evaluating enterprise management strategies, using the airline - People Express Airline, as an example. It will explain the use of a computer business game and how it can help make key business decisions, identify the challenges facing the airline and improve their management strategy. The topic of the paper will be explained in more detail on the example of people express management flight stimulator. The paper will show how players have to make decisions about optimal fleet size, flight schedules, aircraft maintenance and upgrades. These results can be useful not only for the aviation industry, but also for other sectors that want to take advantage of computer business games for the purpose of developing and evaluating management strategies.

• Keywords: aviokompanija; računalne igre; računalne poslovne igre; People Express; People Express Airline; simulacija; igra; upravljanje
• Keywords (english): airline; computer games; computer business games; people express; people express airline; simulation; game; management
• Language: croatian
• URN:NBN: urn:nbn:hr:148:354287
• Study programme: Title: /; Study programme type: professional; Study level: graduate; Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-10-04 09:27:26