Potencijali primjene umjetne inteligencije u opskrbnom lancu

master's thesis

• Title (english): The potential of applying artificial intelligence in the supply chain
• Author: Marina Jovanović
• Mentor: Kristina Petljak (mentor)
• Committee member: Dora Naletina (predsjednik povjerenstva)
• Committee member: Ivana Štulec (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2023-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Lanac opskrbe se često smatra mrežom organizacija, uzvodno i nizvodno međusobno
povezanih, uključenih u različite procese i aktivnosti koje rezultiraju proizvodima i uslugama
pružajući ih konačnim potrošačima. Upravljanje lancem opskrbe kritični je aspekt poslovnih
operacija koji uključuje planiranje, koordinaciju i kontrolu kretanja roba i usluga od
dobavljača do kupaca. To je složen proces koji zahtijeva integraciju različitih funkcija kao što
su nabava, proizvodnja, logistika i distribucija. Učinkovito upravljanje logističkom mrežom
ključno je za osiguranje da se roba i usluge kupcima isporuče na vrijeme, na pravo mjesto i po
pravoj cijeni. U današnjem visoko konkurentnom poslovnom okruženju, tvrtke koje nemaju
učinkovit sustav upravljanja opskrbnim lancem su u nepovoljnijem položaju. Upravljanje i
optimizacija protoka roba i usluga ključno je za ispunjavanje zahtjeva kupaca i ostajanje
ispred konkurencije. Bez učinkovitog upravljanja logističkom mrežom, tvrtke bi se mogle
boriti da održe korak s brzim promjenama na tržištu i mogle bi propustiti prilike za razvoj
svog poslovanja. Umjetna inteligencija u opskrbnim lancima može pružiti snažne mogućnosti
optimizacije potrebne za točnije planiranje kapaciteta, poboljšano predviđanje potražnje,
poboljšanu produktivnost, niže troškove opskrbnog lanca i veću proizvodnju, a sve to
istovremeno poticanje sigurnijih radnih uvjeta. U posljednjih nekoliko godina dokazano je da
je umjetna inteligencija (AI) postala produžetak mozga, proširujući kognitivne sposobnosti.
Iako mnogi vjeruju da će AI zamijeniti ljude, to nije istina, već će pomoći da se oslobodi pravi
strateški i kreativni potencijal.

Abstract (english)

A supply chain is often considered a network of organizations, upstream and
downstream interconnected, involved in various processes and activities that result in
products and services being delivered to final consumers. Supply chain management is a
critical aspect of business operations that involves planning, coordinating and controlling the
movement of goods and services from suppliers to customers. It is a complex process that
requires the integration of various functions such as procurement, production, logistics and
distribution. Effective management of the logistics network is essential to ensure that goods
and services are delivered to customers on time, to the right place and at the right price. In
today's highly competitive business environment, companies that do not have an effective
supply chain management system are at a disadvantage. Managing and optimizing the flow of
goods and services is key to meeting customer demands and staying ahead of the competition.
Without effective logistics network management, companies may struggle to keep up with
rapid changes in the market and may miss opportunities to grow their business. Artificial
intelligence in supply chains can provide the powerful optimization capabilities needed for
more accurate capacity planning, improved demand forecasting, improved productivity, lower
supply chain costs and higher production, all while fostering safer working conditions. In
recent years, it has been proven that artificial intelligence (AI) has become an extension of the
brain, expanding cognitive abilities. Although many believe that AI will replace humans, this
is not true, but will help unleash true strategic and creative potential.

• Keywords: lanac opskrbe; upravljanje logističkom mrežom; umjetna inteligencija; strateški i kreativni potencijal.
• Keywords (english): supply chain; logistics network management; artificial intelligence; strategic and creative potential.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:125424
• Study programme: Title: Management and marketing in retail; Study programme type: professional; Study level: specialist graduate; Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2023-10-09 18:06:54