Analiza pokazatelja uspješnosti poslovanja hotela u RH u razdoblju od 2019. do 2021. godine

master's thesis

• Title (english): Analysis of performance indicators of hotels in the Republic of Croatia in the period from 2019 to 2021
• Author: Liza Bisaku
• Mentor: Antonio Vlahov (mentor)
• Committee member: Andrija Sabol (predsjednik povjerenstva)
• Committee member: Vanja Krajinović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2023-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Pokazatelji uspješnosti poslovanja hotela su mjere koje omogućuju hotelu procjenu financijske situacije, efikasnost i rentabilnost, te usporedbu rezultata sa konkurentnim hotelima ili s ciljevima poslovanja. Pokazatelji uspješnosti poslovanja hotela se temelje na financijskim izvještajima, koji prikazuju prihode i rashode, imovinu i obveze, te novčane tokove hotela, a mogu se podijeliti na opće i specifične. Pokazatelji uspješnosti poslovanja hotela su pod utjecajem suvremenih turističkih trendova, koji se mijenjaju uslijed epidemije COVID-19. Epidemija COVID-19 je imala negativan utjecaj na turističku potražnju i ponudu, što je dovelo do pada prihoda i dobiti hotela, kao i do povećanja troškova i rizika poslovanja. Međutim, epidemija COVID-19 je također potaknula neke nove trendove u turističkoj potražnji i ponudi, koji mogu pružiti nove prilike za razvoj i poboljšanje poslovanja hotela.

Neki od novih trendova u turističkoj potražnji i ponudi su sljedeći: digitalni nomadi, povećanje higijenskih standarda boravka turista, povećana ponuda glamping turizma i dr. Ovi trendovi u turističkoj potražnji i ponudi utječu na pokazatelje uspješnosti poslovanja hotela, jer zahtijevaju prilagodbu i inovaciju od strane hotela. Hotelima je potrebno pratiti i analizirati trendove u turističkoj potražnji i ponudi, te prilagoditi svoju ponudu i strategiju poslovanja prema potrebama i očekivanjima gostiju. Također, hotelima je potrebno koristiti moderne tehnologije i digitalne alate za poboljšanje kvalitete i sigurnosti usluge, kao i za povećanje vidljivosti i dostupnosti na tržištu. Tako hoteli mogu povećati svoju konkurentnost i uspješnost poslovanja u doba epidemije COVID-19.

Abstract (english)

Hotel performance indicators are measures that enable the hotel to assess its financial situation, efficiency and profitability, and to compare its results with other hotels or with business goals. Indicators of hotel business performance are based on financial statements, which show revenues and expenses, assets and liabilities, and hotel cashflows, and can be divided into general and specific. Hotel performance indicators are influenced by modern tourism trends, which are changing due to the COVID-19 epidemic. The COVID-19 epidemic had a negative impact on tourism demand and supply, which led to a decline in hotel revenues and profits, as well as an increase in costs and business risks. However, the COVID-19 epidemic has also stimulated some new trends in tourism demand and supply, which may provide new opportunities for hotel business development and improvement.

Some of the new trends in tourism demand and supply are the following: digital nomads, increasing the hygiene standards of tourists' stay, etc. These trends in tourism demand and supply affect hotel performance indicators, as they require adaptation and innovation on the part of the hotel. Hotels need to monitor and analyze trends in tourism demand and supply, and adjust their offer and business strategy according to the needs and expectations of guests. Also, hotels need to use modern technologies and digital tools to improve the quality and safety of the service, as well as to increase visibility and availability on the market. In this way, hotels can increase their competitiveness and business success in the era of the COVID-19 epidemic

• Keywords: hotel; turizam; COVID-19; pokazatelji uspješnosti
• Keywords (english): hotel; tourism; COVID-19; performance indicators
• Language: croatian
• URN:NBN: urn:nbn:hr:148:550261
• Study programme: Title: Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-10-14 23:16:27