Utjecaj porasta cijena na ponašanje potrošača

undergraduate thesis

• Title (english): The impact of price rise on consumer behaviour
• Author: Ivan Mrković
• Mentor: Mirjana Čižmešija (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Statistics); Zagreb
• Defense date and country: 2023-09-01, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Predmet ovog završnog rada je analiza utjecaja porasta cijena na ponašanje potrošača. Teoretski dio završnog rada temelji se na informacijama prikupljenim iz sekundarnih izvora, a definira pojam cijene, valute i inflacije te objašnjava proces formiranja cijena, ponašanje potrošača kao i faktore koji utječu na njihovu odluku o kupnji. Drugi dio završnog rada sastoji se od samostalnog istraživanja provedenog prikupljanjem primarnih podataka iz anketnog upitnika te analize prikupljenih podataka.

Abstract (english)

The subject of this final thesis is the analysis of the impact of price rise on consumer behaviour. The theoretical chapter of the final thesis is based on information collected from secondary sources, and defines the concept of price, currency and inflation, and explains the process of formation, consumer behaviour and factors that influence their purchase decision. The second part of the final thesis consists of an independent research conducted by collecting primary data from a survey and analysis of the collected data.

• Keywords: cijena; valuta; inflacija; potrošač; analiza
• Keywords (english): price; currency; inflation; consumer; analysis
• Language: croatian
• URN:NBN: urn:nbn:hr:148:944870
• Study programme: Title: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary; Course: Accounting and Finances; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-10-31 16:31:58