Skupno financiranje kao alternativni način financiranja poduzetničkih pothvata

postgraduate specialist thesis

• Title: Skupno financiranje kao alternativni način financiranja poduzetničkih pothvata : Poslijediplomski specijalistički rad
• Title (english): Crowdfunding as an alternative way of financing entrepreneurial projects
• Author: Irena Vasilj Peršić
• Mentor: Marko Kolaković (mentor)
• Committee member: Mihaela Mikić (predsjednik povjerenstva)
• Committee member: Dajana Barbić (član povjerenstva)
• Committee member: Marko Kolaković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Entrepreneurship); Zagreb
• Defense date and country: 2024, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Cilj ovoga rada je istražiti skupno financiranje kao sve popularniju alternativnu metodu financiranja poduzetničkih pothvata. U postizanju tog cilja, primijenjena je analitička metodologija koja uključuje proučavanje literature o skupnom financiranju, povijesti i razvoju te metoda istraživanja najpoznatijih platformi i najfinanciranijih kampanja. Svrha istraživanja je analizirati osnovne pojmove vezane uz skupno financiranje, ispitati njegovu povijest i istražiti prednosti i nedostatke ove financijske strategije. Također, rad se fokusira na najpoznatije platforme za skupno financiranje i uspješne kampanje koje su se na njima provodile. Ovaj rad pružit će dubinski uvid u skupno financiranje kao alternativni način financiranja poduzetničkih pothvata. Glavni zaključak rada je da skupno financiranje nudi brojne prednosti poduzetnicima, uključujući pristup kapitalu, ali isto tako nosi sa sobom određene rizike koje treba pažljivo razmotriti. Ova metoda financiranja postala je izuzetno atraktivna zbog svoje jednostavnosti i brzine pristupa kapitalu, što je značajno olakšalo poduzetnicima ostvarivanje njihovih poslovnih ideja. Istraživanje također potvrđuje da je skupno financiranje postalo značajna metoda financiranja i da će vjerojatno nastaviti rasti u budućnosti. Ovaj rad pruža korisne informacije za one koji razmatraju skupno financiranje kao opciju za financiranje svojih projekata.

Abstract (english)

The aim of this paper is to explore crowdfunding as an increasingly popular alternative method for financing entrepreneurial ventures. In achieving this goal, an analytical methodology was applied, involving a review of the literature on crowdfunding, its history and development, and the research methods used to examine the most prominent platforms and most funded campaigns. The purpose of the research is to analyse the fundamental concepts related to crowdfunding, investigate its history, and explore the advantages and disadvantages of this financial strategy. Additionally, the paper focuses on the most well-known crowdfunding platforms and the successful campaigns conducted on them. This paper provides a comprehensive insight into crowdfunding as an alternative means of financing entrepreneurial endeavours. The main conclusion of the study is that crowdfunding offers numerous advantages to entrepreneurs, including access to capital, but it also carries certain risks that need to be carefully considered. This financing method has become highly attractive due to its simplicity and quick access to capital, significantly facilitating the realization of business ideas for entrepreneurs. The research also confirms that crowdfunding has become a significant financing method and is likely to continue to grow in the future. This paper offers valuable information for those considering crowdfunding as an option for funding their projects.

• Keywords: skupno financiranje; malo poduzeće; financijska sredstva; poduzetnik; platforma; kampanja
• Keywords (english): crowdfunding; small business; financial resources; entrepreneur; platform; campaign
• Language: croatian
• URN:NBN: urn:nbn:hr:148:829491
• Study programme: Title: /; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: specijalist/specijalistica strateškog poduzetništva (specijalist/specijalistica strateškog poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-01-10 08:18:58