Logistika posljednje milje u modnoj industriji

master's thesis

• Title (english): Last Mile Delivery in the Fashion Industry
• Author: Izabela Pejaković
• Mentor: Sanda Soucie (mentor)
• Committee member: Dora Naletina (član povjerenstva)
• Committee member: Kristina Petljak (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2024-01-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Ovaj diplomski rad temelji se na analizi logistike posljednje milje u modnoj industriji, proučavajući složenost distribucije od skladišta do krajnjih potrošača. Naglasak rada leži u identificiranju izazova i rizika koji se javljaju tijekom transporta i dostave modnih proizvoda. Rad detaljno istražuje logističke prepreke s naglaskom na promet i dostavu, identificirajući ključne izazove koji se pojavljuju. Osim toga, istražuje se utjecaj logistike posljednje milje na okoliš, analizirajući prakse održive logistike u modnoj industriji. Ovaj aspekt uključuje smanjenje emisija stakleničkih plinova, promicanje recikliranja i ponovne upotrebe materijala čime se nastoji smanjiti ekološki otisak industrije. Pored toga, rad istražuje ekonomske aspekte logistike posljednje milje, uključujući analizu troškova, efikasnosti i konkurencije na tržištu. Poboljšanje potrošačkog iskustva je ključno pitanje, što se postiže implementacijom brze dostave, personalizacijom dostave te postizanjem veće transparentnosti kroz praćenje pošiljaka. Rad nastoji pospješiti razumijevanje izazova i mogućnosti s kojima se modna industrija suočava u logistici posljednje milje te kroz to pruža smjernice za unapređenje logističkih procesa, naglašavajući važnost održive budućnosti logistike posljednje milje u modnoj industriji.

Abstract (english)

This thesis is based on the analysis of last-mile delivery in the fashion industry, Analyzing the complexity of distribution from the warehouse to the end consumers. The emphasis of the thesis lies in identifying the challenges and risks that occur during the transportation and delivery of fashion products. The thesis explores detailed logistical obstacles with an emphasis on transport and delivery, identifying the key emerging challenges. In addition, the thesis explores the impact on the environment of last-mile logistics, analyzing sustainable logistics practices in the fashion industry. This aspect includes the reduction of greenhouse gas emissions, the promotion of recycling and re-use of materials aiming at reduction of the environmental footprint of the industry. Additionally, the thesis explores the economic aspects of last-mile logistics, including analysis of costs, efficiency and market competition. Improving the consumer experience is a key issue, achieved by implementing fast delivery, personalizing delivery and better transparency through shipment tracking. This thesis aims to improve the understanding of the challenges and opportunities in the fashion industry last mile logistics and to provide guidelines for the improvement of logistics processes, promoting the importance of a sustainable future of the last mile logistics in the fashion industry.

• Keywords: logistika posljednje milje; modna industrija; izazovi; održiva logistika
• Keywords (english): last-mile logistics; fashion industry; challenges; sustainable logistics
• Language: croatian
• URN:NBN: urn:nbn:hr:148:077088
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-01-26 17:35:10