Brendiranje centara za podršku i karijerno savjetovanje kao poveznice između studenata i poslodavaca

postgraduate specialist thesis

• Title (english): Branding of career development centers as a link between students and employers
• Author: Dorjana Dodić Tomljanović
• Mentor: Tihomir Vranešević (mentor)
• Committee member: Darko Tipurić (predsjednik povjerenstva)
• Committee member: Miroslav Mandić (član povjerenstva)
• Committee member: Tihomir Vranešević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-02-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Marketing

Abstract

Ovim radom nastojalo se ukazati na važnost brendiranja centara za podršku i karijerno savjetovanje u procesu povezivanja studenata i poslodavaca pri čemu su realizirani sljedeći ciljevi istraživanja: definirati koncept brendiranja i upravljanja brendom, ukazati na važnost centara za podršku i karijerno savjetovanje, ukazati na važnost brendiranja centara za podršku i karijerno savjetovanje te identificirati ključne izazove i mjere za unapređenje centara za podršku i karijerno savjetovanje pri javnim sveučilištima. Primarno istraživanje je provedeno na primjeru Centra za karijere Ekonomskog fakulteta Sveučilišta u Rijeci, odnosno studentima i partnerskim organizacijama. Rezultati istraživanja su ukazali kako je Centar za karijere prepoznatljiv po svojim aktivnostima i kod studenata i kod poslodavaca te kako su svjesni njegove važnosti. Međutim, potrebno je dodatnim istraživanjima i pomno osmišljenim aktivnostima dodatno poraditi na brendiranju Centra za karijere.

Abstract (english)

This paper tried to point out the importance of the branding of career centers in the process of connecting students and employers, whereby the following research objectives were realized: to define the concept of branding and brand management, to point out the importance of career centers, to point out the importance of branding career centers and to identify key challenges and measures for the improvement of career centers at public universities. The primary research was carried out on the example of the Career Center of the Faculty of Economics and Business, University of Rijeka, that is, students and partner organizations. The results of the research indicated that the Career Center is recognizable for its activities among both students and employers and that they are aware of its importance. However, it is necessary to work on the branding of the Career Center through additional research and carefully designed activities.

• Keywords: brendiranje; centri za podršku i karijerno savjetovanje; visoko obrazovanje; usluga karijernog savjetovanja kao brend
• Keywords (english): branding; career centers; higher education; career counseling service as a brand
• Language: croatian
• URN:NBN: urn:nbn:hr:148:003599
• Study programme: Title: /; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: specijalist/specijalistica poslovnog upravljanja-MBA (specijalist/specijalistica poslovnog upravljanja-MBA)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-02-15 13:51:11