Optimizacija nabavne strategije kroz primjenu digitalnih tehnologija

undergraduate thesis

• Author: Franka Matić
• Mentor: Ivan Kovač (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2024-03-01, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Zavšni rad istražuje optimizaciju nabavne strategije putem primjene digitalnih tehnologija. Naglasak se stavlja na analizu utjecaja digitalizacije na nabavne procese te na identificiranje pojedinih vrsta i tehnologija kao i alata te njihovih ključnih elemenata koji utječu na unaprjeđenje i efikasnost poslovanja. Također, opisane su prednosti i nedostaci implementiranja digitalizacije u praćenju dobavljača, smanjenju troškova, upravljanju zaliha i poboljšanju ukupne konkurentske pozicije poduzeća. Empirijskim istraživanjem istražena je percepcija poznavanja ljudi o pojmu i vrstama digitalnih tehnologija te su izraženi njihovi stavovi i mišljenja o različitim tvrdnjama i utjecaju digitalnih tehnologija na nabavni proces.

Abstract (english)

The final paper explores the optimization of the procurement strategy through the application of digital technologies. Emphasis is placed on the analysis of the impact of digitalisation on procurement processes and on the identification of certain types and technologies as well as tools and their key elements that influence the improvement and efficiency of operations. It also describes the advantages and disadvantages of implementing digitalisation in monitoring suppliers, reducing costs, managing stocks and improving the overall competitive position of companies. Empirical research explored people's perception of the concept and types of digital technologies and expressed their views and opinions on various claims and the impact of digital technologies on the procurement process.

• Keywords: optimizacija; digitalne tehnologije; digitalizacija; efikasnost; implementacija; smanjenje troškova; upravljanje zalihama
• Keywords (english): optimisation; digital technologies; digitalisation; efficiency; implementation; cost reduction; stock management
• Language: croatian
• URN:NBN: urn:nbn:hr:148:686966
• Study programme: Title: Business economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: pristupnik ekonomije/pristupnica ekonomije (pristupnik ekonomije/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-03-01 21:01:23