Analiza projekta restrukturiranja poduzeća Dolina maslina d.o.o. u agroturističku destinaciju

master's thesis

• Title (english): Analysis of the restructuring of the company Dolina maslina to an agritourism destination
• Author: Josefina-Matea Krtalić
• Mentor: Petra Barišić (mentor)
• Committee member: Davor Labaš (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2023-01-10, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Predmet diplomskog rada je analiza projekta restrukturiranja poduzeća Dolina Maslina u agroturističku destinaciju. Cilj istraživanja je uz metode investicijske analize te u skladu s dostupnim financijskim podacima poduzeća, analizirati i ocijeniti uspješnost i isplativost projekta. U radu je kvalitativnim pristupom opisan potencijal odabranog poduzeća, kao i aktualno okruženje u kojem se poduzeće nalazi kako bi se uzeli u obzir svi faktori koji utječu na razvoj projekta. Budući da je svrha rada analiza uspješnosti provedbe projekta, ocjena će se dati i pomoću kvantificiranih podataka nakon izračuna svih pokazatelja koji u tome mogu pomoći. Rad je podijeljen na šest poglavlja. Nakon uvoda u kojem su predstavljeni predmet, cilj, metodologija te sadržaj i struktura rada, slijede teorijska poglavlja u kojima se obrađuje pojam agroturizma i njegova opća obilježja. Ističe se razvijenost i važnost agroturizma u Republici Hrvatskoj te pomoć u razvoju - EU fondovi. Također, teorijski će se odrediti i obilježja Zadarske županije u kojoj se nalazi projektna destinacija U četvrtom će se poglavlju objasniti konceptualni okvir projekta gdje će biti razrađen projekt poduzeća, potrebni projektni menadžment te će se objasniti životni ciklus projekta. Empirijski dio u petom poglavlju sadrži analizu budžetiranja kapitala kao osnovu za prognozu novčanih tokova projekata, projekciju računa dobiti i gubitka i bilance kao i procjenu održivosti i izvedivosti projekta. Rad završava zaključkom u kojemu su predstavljeni osnovni rezultati analize i završna razmatranja. Sintezom svih financijskih podataka zaključit će se rezultat uvođenja projekta i njegov utjecaj na ukupno poslovanje poduzeća. Očekivani stručni doprinos rada ogleda se u sveobuhvatnoj analizi restrukturiranja poduzeća te se očekuje da će se poduzeće Dolina maslina kao i ostala poduzeća koja potencijalno planiraju sličnu investiciju poslužiti ovim radom u planiranju svog projekta.

Abstract (english)

The subject of the thesis is the analysis of the restructuring project of the Dolina Maslina company into an agritourism destination. The aim of the research is to analyze and evaluate the success and profitability of the project in accordance with the methods of investment analysis and in accordance with the available financial data of the company. The paper describes the potential of the selected company using a qualitative approach, as well as the current environment in which the company is located, in order to take into account all the factors that influence the development of the project. Since the purpose of the paper is to analyze the success of project implementation, the evaluation will be given using quantified data after calculating all the indicators that can help in this. The paper is divided into six chapters. After the introduction in which the subject, goal, methodology and content and structure of the paper are presented, there are theoretical chapters that deal with the concept of agritourism and its general characteristics. The development and importance of agritourism in the Republic of Croatia and aid in development - EU funds are highlighted. Also, the characteristics of the Zadar County, where the project destination is located, will be determined theoretically. In the fourth chapter, the conceptual framework of the project will be explained, where the company's project will be elaborated, the necessary project management and the life cycle of the project will be explained. The empirical part in the fifth chapter contains the analysis of capital budgeting as a basis for project cash flow forecasting, the projection of the profit and loss account and the balance sheet, as well as the assessment of the sustainability and feasibility of the project. The paper ends with a conclusion in which the basic results of the analysis and final considerations are presented. The synthesis of all financial data will conclude the result of the introduction of the project and its impact on the overall business of the company. The expected professional contribution of the project, is reflected in a comprehensive analysis of the company's restructuring, and it is expected that Dolina Maslina, as well as other companies that are potentially planning a similar investment, will use this paper in planning their project.

• Keywords: restrukturiranje; agroturizam; investicijska analiza; EU fondovi; financijski pokazatelji
• Keywords (english): restructuring; agritourism; investment analysis; EU funds; financial indicators
• Language: croatian
• URN:NBN: urn:nbn:hr:148:076677
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-03-04 11:51:29