Učinak pandemije Covid-19 na poslovanje poduzeća iz hotelijerske industrije

master's thesis

• Title (english): The impact of the Covid-19 pandemic on the operations of a company in the hotel industry
• Author: Edim Klempić
• Mentor: Ena Pecina (mentor)
• Committee member: Ena Pecina (predsjednik povjerenstva)
• Committee member: Denis Dolinar (član povjerenstva)
• Committee member: Andrija Sabol (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-02-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Predmet istraživanja u ovom radu je poslovanje poduzeća Plava Laguna d.d. tijekom i nakon pandemije Covid-19. Na temelju predmeta rada, cilj je analizirati promjenu, odnosno prilagodbu strategije poduzeća Plava Laguna d.d. u novonastalim uvjetima. Podaci za empirijski dio rada prikupljeni su iz javno dostupnih baza podataka, te financijskih izvještaja poduzeća Plava Laguna d.d. za navedeno razdoblje godine: 2018. - 2022. Analiza financijske situacije ukazuje kako je Plava Laguna prije pandemije imala zdrave financije s kontinuiranim ulaganjima. Tijekom pandemijske 2020. godine financijska situacija se pogoršala uslijed pada prihoda od prodaje, no već 2021. godini bilježe se pozitivni, a 2022. rekordni poslovni rezultati i poduzeće nastavlja sa strategijskim planiranjem prije pandemije, odnosno strategijskim planiranjem usmjerenim na investicijske aktivnosti u svrhu širenja ponude i jačanja njene kvalitete.

Abstract (english)

The subject of research in this paper is the operations of the company Plava Laguna during and after the Covid-19 pandemic. Based on the subject of the work, the goal is to analyze the change, i.e., the adaptation of the strategy of the company Plava Laguna in the new conditions. Data for the empirical part of the work were collected from publicly available databases and financial statements of the company Plava Laguna for the specified period of the year: 2018 - 2022. Analysis of the financial situation indicates that Plava Laguna had healthy finances with continuous investments before the pandemic. During the pandemic year 2020, the financial situation worsened due to a drop in sales revenue, but already in 2021, positive results are recorded, and in 2022, record business results and the company continues with strategic planning before the pandemic, i.e., strategic planning focused on investment activities for the purpose of expanding the offer and strengthening its quality.

• Keywords: analiza poslovanja; Covid-19; hotelijersko poduzeće; strategijsko planiranje
• Keywords (english): business analysis; Covid-19; hotel company; strategic planning
• Language: croatian
• URN:NBN: urn:nbn:hr:148:400638
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-03-06 06:34:06