Simulacijske igre u sportu

master's thesis

• Title (english): Sports simulation games
• Author: Luka Bukvić
• Mentor: Mirjana Pejić Bach (mentor)
• Committee member: Božidar Jaković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2024-04-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Predmet ovog diplomskog rada su simulacijske igre u sportu. S obzirom da su računalne igre često značajna, zanimljiva i uvjerljiva domena softverskih aplikacija za inovativna istraživanja u tehnikama i tehnologijama softverskog inženjerstva, cilj rada je prikazati i analizirati njihov razvoj. Simulacijski nogomet uključuje mnoge aspekte računalne znanosti, poput tehnika umjetne inteligencije i strojnog učenja, distribuiranog sustava upravljanja, sustava s više agenata, raspoređivanje zadataka i planiranje. Cilj je također, na primjerima iz prakse, prikazati i analizirati softvere dvaju odabranih konkurentskih franšiza nogometnih simulacijskih igara. Za analizu su odabrani EA Sports FIFA i eFootball Pro Evolution Soccer kao dvije najpopularnije franšize nogometnih videoigara., kao i usporediti marketinške aktivnosti i analizirati podatke odabrane društvene mreže. Analiza softvera odabranih tvrtki ukazuje kako se radi o tehnološki naprednim softverskim rješenjima temeljenim na najnovijim tehnologijama. Usporedna marketinška analiza ukazuje kako obje igre koriste marketing kako bi naglasile jedinstvenost i kvalitetu, a analiza Twitter (X) podataka ukazuje na prevladavajući pozitivan sentiment prema objema igrama.

Abstract (english)

The subject of this paper is simulation games in sports. Given that computer games are often a significant, interesting and compelling domain of software applications for innovative research in software engineering techniques and technologies, the aim of the paper is to present and analyze their development. Simulation football involves many aspects of computer science, such as artificial intelligence and machine learning techniques, distributed management systems, multi-agent systems, task scheduling, and planning. The aim is also to showcase and analyze the software of two selected competitive football simulation game franchises using practical examples. For analysis, EA Sports FIFA and eFootball Pro Evolution Soccer were chosen as the two most popular football video game franchises, as well as to compare marketing activities and analyze data from a selected social network. The analysis of the software from the selected companies indicates that they are technologically advanced software solutions based on the latest technologies. Comparative marketing analysis shows that both games use marketing to emphasize their uniqueness and quality, and the analysis of Twitter (X) data indicates a prevailing positive sentiment towards both games.

• Keywords: simulacijske igre; sport; softver; računalne igre; poslovni modeli
• Keywords (english): simulation games; sports; software; computer games; business models
• Language: croatian
• URN:NBN: urn:nbn:hr:148:828530
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-16 08:16:06