Istraživanje poduzetničkih mogućnosti kroz inovacije u industriji rabljene odjeće

master's thesis

• Title (english): Exploring entrepreneurial opportunities through innovation in the used clothing industry
• Author: Linda Herman Chaka
• Mentor: Marina Dabić (mentor)
• Committee member: Marina Dabić (predsjednik povjerenstva)
• Committee member: Luka Buntić (član povjerenstva)
• Committee member: Ivana Kovač (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-04-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Ovaj diplomski rad istražuje poduzetničke prilike koje proizlaze iz inovacija unutar industrije rabljene odjeće, s posebnim naglaskom na utjecaj brze mode i tehnološki razvoj. S obzirom na rastuće ekološke zabrinutosti i promjene u potrošačkim navikama, rad naglašava potrebu za održivim pristupima unutar modne industrije. Kroz teorijski okvir, rad definira ključne aspekte industrije rabljene odjeće, uključujući njezin ekološki, ekonomski i socijalni značaj. Empirijsko istraživanje, provedeno putem online ankete među potrošačima, njih 81, ispituje percepcije, stajališta i spremnost na prihvaćanje inovacija unutar modne industrije, kao i u kupnji i prodaji rabljene odjeće. Rezultati ukazuju na široko prihvaćanje inovacija među potrošačima te potencijal rasta tržišta rabljene odjeće kao održive alternative tradicionalnoj modi. Također, rad istražuje kako tehnološke inovacije poput umjetne inteligencije, digitalnih modnih platformi i blockchain tehnologije mogu unaprijediti industriju rabljene odjeće, omogućavajući bolje iskustvo potrošača i veću ekološku održivost. Zaključno, rad predstavlja smjernice za daljnji razvoj održive industrije rabljene odjeće, naglašavajući važnost integriranog pristupa koji uključuje sve dionike u modnoj industriji.

Abstract (english)

This thesis explores entrepreneurial opportunities arising from innovations within the second- hand clothing industry, with a particular emphasis on the impact of fast fashion and technological development. Considering the growing environmental concerns and changes in consumer habits, the paper highlights the need for sustainable approaches within the fashion industry. Through a theoretical framework, the work defines key aspects of the second-hand clothing industry, including its environmental, economic, and social significance. The empirical research, conducted through an online survey among consumers, 81 in total, examines perceptions, attitudes, and willingness to accept innovations within the fashion industry, as well as in the buying and selling of second-hand clothing. The results indicate broad acceptance of innovations among consumers and the potential for growth in the second-hand clothing market as a sustainable alternative to traditional fashion. Additionally, the paper explores how technological innovations such as artificial intelligence, digital fashion platforms, and blockchain technology can enhance the second-hand clothing industry, enabling a better consumer experience and greater ecological sustainability. In conclusion, the paper presents guidelines for the further development of the sustainable second-hand clothing industry, emphasizing the importance of an integrated approach that includes all stakeholders in the fashion industry.

• Keywords: industrija rabljene odjeće; brza moda; održiva moda; tehnološke inovacije; umjetna inteligencija; digitalne modne platforme; blockchain tehnologija; potrošačke percepcije
• Keywords (english): second-hand clothing industry; fast fashion; sustainable fashion; technological innovations; artificial intelligence; digital fashion platforms; blockchain technology; consumer perceptions
• Language: croatian
• URN:NBN: urn:nbn:hr:148:657170
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-16 10:50:31