Primjena blockchain tehnologije i kriptovaluta u održivom poslovanju

master's thesis

• Title (english): Application of blockchain technology and cryptocurrencies in sustainable business
• Author: Ivan Noršić
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Tomislav Baković (član povjerenstva)
• Committee member: Luka Buntić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-04-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Blockchain je distribuirana glavna knjiga transakcija, odnosno baza podataka, u kojoj se podaci spremaju u blokove koji tvore lanac, a povezani su kriptografskim poveznicama na prethodni blok. Poslovno najpoznatiji je kao mreža na kojoj rade kriptovalute, ali dobiva na važnosti zbog svojih jedinstvenih karakteristika koje mu omogućuju primjenu u raznim industrijama. Blockchain tehnologija nudi kombinaciju značajki koje se bave ključnim izazovima u današnjem poslovnom okruženju, što ju čini vrlo atraktivnom tehnologijom za poduzeća koja traže sigurno, učinkovito i pouzdano poslovanje. Kriptovalute su digitalne valute koju su zamišljene kao sredstvo razmjene na internetu, ali se razlikuju od fiducijarnih valuta jer koriste decentraliziranu prirodu blockchaina te nisu pod kontrolom središnjeg tijela. Ovaj rad istražuje vezu između blockchain tehnologije, kriptovaluta i održivih poslovnih praksi, opisujući njihov utjecaj na moderno ekonomsko okruženje. Veza između blockchaina i održivosti se istražuje kroz njegove poslovne primjene, koje uključuju blockchain kao uslugu (BaaS), tokenizaciju, upravljanje digitalnim identitetom, transparentnost u lancima opskrbe te pojavu decentraliziranih autonomnih organizacija (DAO). Percepcija korištenja blockchain tehnologije u poslovanju i održivom razvoju je prikazana kroz analizu istraživanja provedenog za izradu ovog rada.

Abstract (english)

Blockchain is a distributed ledger of transactions, i.e. a database, in which data is stored in blocks that form a chain and are linked to the previous block using cryptographic hashes. Business wise it is best-known as a network on which cryptocurrencies operate, but it has been gaining popularity due to its unique characteristics that allow its application in various industries. Blockchain technology offers a combination of features that address key challenges in today's business environment, making it a very attractive technology for companies looking for a safe, efficient and reliable business. Cryptocurrencies are digital currencies that are designed as a medium of exchange on the internet, but they differ from
fiduciary currencies because they use the decentralized nature of blockchain technology and are not under the control of a central authority. This paper explores the link between blockchain technology, cryptocurrencies and sustainable business practices, describing their impact on the modern economic environment. The link between blockchain and sustainability is explored through its business applications, which include blockchain as a service (BaaS), tokenization, digital identity management, transparency in supply chains and the emergence of decentralized autonomous organizations (DAOs). The perception of the use of blockchain technology in business and sustainable development is shown through the
analysis of the research conducted for the development of this paper.

• Keywords: blockchain; kriptovalute; transparentnost; održivo poslovanje
• Keywords (english): blockchain; cryptocurrencies; transparency; sustainable business
• Language: croatian
• URN:NBN: urn:nbn:hr:148:199027
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-04-16 11:05:49