Značaj nautičkih sajmova u turističkoj ponudi Republike Hrvatske na primjeru Biograd Boat Showa

master's thesis

• Title (english): The importance of boat fairs in the tourist offer of the Republic of Croatia on the example of the Biograd Boat Show
• Author: Dora Jelić
• Mentor: Petra Barišić (mentor)
• Committee member: Oliver Kesar (predsjednik povjerenstva)
• Committee member: Darko Prebežac (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2024-04-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Ovaj diplomski rad istražuje značajnu ulogu nautičkih sajmova u turističkoj industriji Republike Hrvatske, fokusirajući se na Biograd Boat Show kao glavni primjer. Nautički sajmovi imaju višestruku ulogu u promicanju nautičkog turizma, poticanju gospodarstva, produljenju turističke sezone i predstavljanju hrvatske pomorske baštine. Konkretno, Biograd Boat Show služi kao platforma za lokalne i međunarodne tvrtke za izlaganje proizvoda, potiče gospodarski rast povećanjem prihoda od turizma i ističe zapanjujuću hrvatsku obalu i pomorsku ponudu. Ovi događaji doprinose ugledu Hrvatske kao vrhunske destinacije za ljubitelje pomorstva i putnike što je cilj prikazati u ovom radu. U sklopu diplomskog rada provedeno je i empirijsko istraživanje na temu „Utjecaj nautičkog sajma Biograd Boat Show na popularnost grada Biograda na Moru kao turističke destinacije“.

Abstract (english)

This paper investigates the significant role of nautical fairs in the tourism industry of the Republic of Croatia, focusing on the Biograd Boat Show as a prime example. Nautical fairs play a multiple role in promoting nautical tourism, stimulating the economy, extending the tourist season and presenting Croatian maritime heritage. In particular, the Biograd Boat Show serves as a platform for local and international companies to showcase their products, promotes economic growth by increasing tourism revenue, and highlights Croatia's stunning coastline and maritime offerings. These events contribute to the reputation of Croatia as a top destination for seafaring enthusiasts and travelers, which I aim to confirm in this paper. As part of the thesis, empirical research was conducted on the topic "The importance of nautical fairs in the tourist offer of the Republic of Croatia on the example of the Biograd Boat Show".

• Keywords: nautički sajam; Biograd Boat Show; turistička ponuda; nautički turizam; održivi turizam
• Keywords (english): nautical fair; Biograd Boat Show; tourist offer; nautical tourism; sustainable tourism
• Language: croatian
• URN:NBN: urn:nbn:hr:148:466736
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 11:59:44