Umjetna inteligencija i lanac opskrbe

undergraduate thesis

• Author: Francesca Habazin
• Mentor: Ivan Kovač (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2024-04-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

U sklopu nabave, kao jednog od ključnih procesa uspješnosti poslovanja, pokušao se istražiti utjecaj implementacije umjetne inteligencije u lanac opskrbe s usmjerenosti na logistiku. Nakon prikupljanja potrebnih podataka, rad je podijeljen na teorijski i empirijski dio. Teorijski dio iznosi objašnjava ključne pojmove i daje uvid u to kako implementacija umjetne inteligencije utječe na pojedine procese nabave te koliko su oni učinkoviti i koje nove mogućnosti nude. Zbog sve veće raširenosti interneta i sve prostranije uporabe umjetne inteligencije, ispitani su isti procesi, samo u sklopu suvremenog načina trgovine radi uvida u sličnosti i razlike između tradicionalnih procesa i onih koji se koriste visokom tehnologijom utemeljenom na umjetnoj inteligenciji. U empirijskom dijelu rada provedeno je istraživanje potrošača o upoznatosti s pojmom umjetne inteligencije i načinima njezina djelovanja te su traženi stavovi o njezinoj implementaciji u lance opskrbe i mišljenja o učinkovitosti njezine primjene u procesima, utjecaju implementacije na krajnje korisnike te njezinim prednostima i nedostacima.

Abstract (english)

As part of procurement, as one of the key processes of business success, an attempt was made to investigate the impact of the implementation of artificial intelligence in the supply chain with a focus on logistics. After collecting the necessary data, the paper is divided into a theoretical and an empirical part. The theoretical part of the presentation explains the key terms and gives an insight into how the implementation of artificial intelligence affects individual procurement processes, how efficient they are and what new possibilities they offer. Due to the increasing spread of the Internet and the increasingly widespread use of artificial intelligence, the same processes have been analysed, only as part of the modern way of trading see the similarities and differences between traditional processes and the ones using high technology based on artificial intelligence. In the empirical part of the work, a consumer survey was conducted on familiarity with the concept of artificial intelligence and the ways of its action, opinions on its implementation in supply chains and opinions on the effectiveness of its application in processes, the impact of implementation on end users and its advantages and disadvantages.

• Keywords: umjetna inteligencija; logistika
• Keywords (english): Artificial Intelligence; Logistics; Consumers; Supply Chain
• Language: croatian
• URN:NBN: urn:nbn:hr:148:734520
• Study programme: Title: /; Study programme type: professional; Study level: undergraduate; Academic / professional title: pristupnik ekonomije/pristupnica ekonomije (pristupnik ekonomije/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-30 08:23:17