Digitalizacija kao potpora kontrolingu

master's thesis

• Title (english): Digitization as a support for controlling
• Author: Toni Vidović
• Mentor: Davor Labaš (mentor)
• Committee member: Martina Sopta Ćorić (član povjerenstva)
• Committee member: Božidar Jaković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2024-06-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Digitalizacija je promijenila način poslovanja poduzeća, pružajući organizacijama brojne mogućnosti za napredak i optimizaciju. U doba brze digitalne transformacije, koncept kontrolinga dobiva novu dimenziju i značaj. Tradicionalni pristupi kontrolingu, sada se prožimaju s naprednim tehnološkim alatima i strategijama. Nove tehnologije kao što su „big data“ tehnologije, prediktivna analitika i robotska automatizacija procesa (RPA) postaju bitni alati kontrolinga. Digitalizacija omogućava prikupljanje i analizu velikih količina podataka u realnom vremenu, što kontrolingu pruža preciznije informacije za praćenje performansi, identifikaciju trendova i predviđanje budućih događaja. Kontroling koji je sposoban prepoznati trendove i djelovati proaktivno može značajno pridonijeti konkurentskoj prednosti organizacije. Implementacijom digitalnih alata, poduzeća mogu optimizirati svoje poslovne procese, smanjiti troškove i poboljšati efikasnost. Uvođenje naprednih tehnoloških rješenja u kontroling ne samo da poboljšava donošenje odluka, već također omogućuje organizacijama da brže reagiraju na promjene na tržištu. Unatoč svim prednostima, digitalizacija donosi i izazove za kontroling. Brza promjena tehnološkog okruženja zahtijeva kontinuirano prilagođavanje strategija i procesa kontrolinga te osposobljavanje osoblja za korištenje novih tehnologija. Analizirat će se poduzeće Croatia Yachting d.o.o te kako ono postiže poslovne rezultate koristeći digitalizaciju kao potporu kontrolingu. U radu će se prikazati implementacija digitalnog sustava u poslovanje navedenog poduzeća s ciljem optimizacije poslovnih procesa i poslovanja u cijelosti.

Abstract (english)

Digitalization has transformed the way companies operate, providing organizations with numerous opportunities for advancement and optimization. In the era of rapid digital transformation, the concept of controlling is gaining new dimensions and significance. Traditional approaches to controlling are now intertwined with advanced technological tools and strategies. New technologies such as big data, predictive analytics and robotic process automation (RPA) are becoming essential tools for controlling. Digitalization enables the collection and analysis of large amounts of data in real time, providing controlling with more precise information for performance monitoring, trend identification and forecasting future events. Controlling that can identify trends and act proactively can significantly contribute to an organzation's competitive advatage. By implementing digital tools, companies can optimize their business processes, reduce costs and improve efficiency. The introduction of advanced technological solutions in controlling not only enhances decision-making but also enables organizations to react more quickly to market changes. Despite all the advantages, digitalization also brings challenges for controlling. The rapid change in the technological environment requires continuous adaptation of strategies and controlling processes, as well as training personnel to use new technologies. The company Croatia Yachting d.o.o will be analyzed to see how it achieves business results using digitalization as support for controlling. The paper will present the implementation of a digital system in the operations of the mentioned company with the aim of optimizing business processes and overall operations.

• Keywords: kontroling; digitalizacija; prediktivna analitika; big data; robotska automatizacija procesa
• Keywords (english): controlling; digitalization; predictive analytics; big data; robotic process automation
• Language: croatian
• URN:NBN: urn:nbn:hr:148:074345
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Embargoed access; Embargo expiration date: 2025-06-25
• Created on: 2024-06-25 13:28:42