Poslovno planiranje u funkciji oblikovanja strategije poduzeća

graduate thesis

• Author: Lorena Glasnović
• Mentor: Andrija Sabol (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2024-07-02, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Proces strateškog planiranja ima za cilj definirati ciljeve i kriterije za dugoročni uspjeh i
opstanak poduzeća, osiguravajući da su ti ciljevi priopćeni i dostupni svim razinama
upravljanja i planiranja. Planiranje je temeljna funkcija upravljanja, koja vodi tvrtku prema
napretku i uspjehu. Poslovno planiranje kritičan je element strateškog upravljanja koji
značajno utječe na razvoj i opstanak poduzeća. Jednogodišnji operativni i financijski plan
ključan je za koordinaciju različitih razina upravljanja, usklađivanje unutarnjih i vanjskih
dijelova poduzeća te ima za cilj pronaći način za povećanje bogatstva vlasnika. Dijagnoza
stanja, položaja i djelovanja poduzeća čini osnovu za predviđanje i planiranje pretpostavki,
koje moraju biti usklađene s poslovnom vizijom, misijom i filozofijom poduzeća. U
istraživanju se koristila dostupna znanstvena i stručna literatura te odabrani internetski
izvori, koristeći sekundarne metode prikupljanja podataka iz internetskih izvora i knjiga iz
zagrebačkih knjižnica. Predmet ovog rada je poslovno planiranje u kontekstu oblikovanja
strategije, s ciljem da se pokaže njegova važnost za dugoročni razvoj i postizanje ciljeva.
Proces planiranja uključuje izradu strateških i operativnih planova, projektiranje financijskih
izvještaja i procjenu buduće vrijednosti poduzeća, a u ovom radu se dao primjer poslovnog
plana za poduzeće „VU Med d.o.o.“ gdje se vidjelo na koji način poduzeće može
prognozirati svoje poslovanje i na taj način usmjeriti sve svoje snage ka ostvarivanju
postavljenih planova.

Abstract (english)

The strategic planning process aims to define the goals and criteria for the long-term success
and survival of the company, ensuring that these goals are communicated and accessible to
all levels of management and planning. Planning is the fundamental function of
management, which guides the company towards progress and success. Business planning
is a critical element of strategic management that significantly affects the development and
survival of a company. A one-year operational and financial plan is crucial for coordinating
the different levels of management, aligning the internal and external parts of the company,
and aims to find a way to increase the wealth of the owners. The diagnosis of the state,
position and operation of the company forms the basis for forecasting and planning
assumptions, which must be aligned with the business vision, mission and philosophy of the
company. Available scientific and professional literature and selected Internet sources were
used in the research, using secondary data collection methods from Internet sources and
books from Zagreb libraries. The subject of this paper is business planning in the context of
strategy formulation, with the aim of demonstrating its importance for long-term
development and achieving goals. The planning process includes the creation of strategic
and operational plans, the design of financial statements and the assessment of the future
value of the company, and in this paper an example of a business plan for the company "VU
Med d.o.o." was given, where it was seen how the company can forecast its operations and
thus direct everything their strength towards the realization of the set plans.

• Keywords: poslovno planiranje; poslovni plan; strategija; oblikovanje strategije; operativni plan; financijski plan.
• Keywords (english): business planning; business plan; strategy; strategy formulation; operational plan; financial plan.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:441356
• Study programme: Title: /; Study programme type: professional; Study level: graduate; Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-07-02 13:29:04