Komparativna analiza snage zarađivanja domaćih i stranih hotelijerskih poduzeća koja posluju na Sredozemlju

master's thesis

• Title (english): Comparative analysis of the earning power of domestic and foreign hotel companies operating in the Mediterranean
• Author: Stella Stemberger
• Mentor: Denis Dolinar (mentor)
• Committee member: Andrija Sabol (član povjerenstva)
• Committee member: Ena Pecina (član povjerenstva)
• Committee member: Denis Dolinar (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2024-07-02, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Turizam je važan sektor svjetske ekonomije koji znatno pridonosi nacionalnom i globalnom razvoju. U Hrvatskoj se turizam smatra jednim od najvažnijih gospodarskih grana. Hotelijerstvo je dio ugostiteljske djelatnosti koji ima ključnu ulogu u turizmu, pružajući osnovne usluge smještaja i prehrane. Predmet ovog rada je analiza profitabilnosti odabranih hotelijerskih poduzeća na Sredozemlju. U radu se analiziraju poduzeća koja posluju u Hrvatskoj (Valamar Riviera d.d., Maistra d.d. i Arena Hospitality Group), te inozemna poduzeća (IHG Hotels & Resorts, PPHE Hotel Group i Meliá Hotels International). Mjerenje uspješnosti poslovanja hotelijerskih poduzeća može se provesti pomoću uobičajenih financijskih pokazatelja uspješnosti poslovanja poduzeća, ali i specifičnim pokazateljima uspješnosti poslovanja u hotelijerstvu. Komparativna analiza u ovome radu se provodi na temelju odabranih pokazatelja profitabilnosti – neto profitna marža, bruto profitna marža, EBITDA profitna marža, bruto profitabilnost imovine (ROA) i profitabilnost vlasničke glavnice (ROE). Cilj rada je pružanje dubljeg uvida u niz čimbenika koji utječu na uspješnost i profitabilnost hotelijerskih poduzeća, te usporedba profitabilnosti odabranih domaćih i inozemnih hotelijerskih poduzeća. Ovaj rad pruža detaljan uvid u financijske rezultate i snagu zarađivanja odabranih poduzeća te se na temelju rezultata analize, daju smjernice za zadržavanje ili povećanje snage zarađivanja odabranih poduzeća. Utvrđeno je da je COVID-19 pandemija znatno utjecala na profitabilnost odabranih poduzeća. Od svih promatranih poduzeća, IHG Hotels & Resorts je pokazao najviše razine profitabilnosti i znatno najveću otpornost i sposobnost oporavka nakon pandemije.

Abstract (english)

Tourism is an important sector of the global economy that significantly contributes to national and global development. In Croatia, tourism is considered one of the most important economic branches. The hotel industry is a part of the hospitality sector that plays a key role in tourism, providing essential accommodation and food services. The subject of this paper is the analysis of the profitability of selected hotel companies in the Mediterranean. The paper analyzes companies operating in Croatia (Valamar Riviera d.d., Maistra d.d., and Arena Hospitality Group), as well as foreign companies (IHG Hotels & Resorts, PPHE Hotel Group, and Meliá Hotels International). The performance measurement of hotel companies can be conducted using common financial performance indicators as well as specific performance indicators in the hotel industry. The comparative analysis in this paper is based on selected profitability indicators – net profit margin, gross profit margin, EBITDA profit margin, return on assets (ROA), and return on equity (ROE). The aim of the paper is to provide a deeper insight into a range of factors that affect the performance and profitability of hotel companies and to compare the profitability of selected domestic and foreign hotel companies. This paper provides a detailed insight into the financial results and earning power of the selected companies, and based on the results of the analysis, guidelines are given for maintaining or increasing the earning power of the selected companies. It was found that the COVID-19 pandemic significantly affected the profitability of the selected companies. Of all the observed companies, IHG Hotels & Resorts showed the highest levels of profitability and significantly greater resilience and recovery ability after the pandemic.

• Keywords: hotelijerstvo; snaga zarađivanja; pokazatelji profitabilnosti; specifični pokazatelji uspješnosti poslovanja u hotelijerstvu
• Keywords (english): hotel industry; earning power; indicators of profitability; performance indicators specific for the hotel industry
• Language: croatian
• URN:NBN: urn:nbn:hr:148:957263
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-07-02 16:01:15