Gospodarska diplomacija multinacionalnih kompanija na primjeru Orbica d.o.o

master's thesis

• Title (english): Economic diplomacy of multinational companies on the example of Orbico d.o.o.
• Author: Karlo Milković
• Mentor: Danijel Mlinarić (mentor)
• Committee member: Andrija Sabol (član povjerenstva)
• Committee member: Davor Vlajčić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2024-07-03, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Tema rada je gospodarska diplomacija multinacionalnih kompanija na primjeru Orbico d.o.o. Cilj rada je analizirati važnost gospodarske diplomacije za poslovanje multinacionalnih kompanija u suvremenom globalnom okruženju. Razvoj moderne gospodarske diplomacije kakva se provodi zadnjih 50-tak godina omogućili su procesi kao što su globalizacija, liberalizacija trgovine i jačanje trgovine između zemalja. S obzirom da gospodarstva sudjeluju u međunarodnoj razmjeni, te su u konstantnoj interakciji javlja se potreba za proaktivnim gospodarstvom i političkom suradnjom koja je nužna za napredak i razvoj gospodarstva. Hrvatska gospodarska diplomacija imala je ključnu ulogu u poslijeratnim razdoblju, tranziciji hrvatskog gospodarstva i priključivanju brojnim međunarodnim organizacijama koje su omogućile oporavak i razvoj hrvatskog gospodarstva. Iako je hrvatska gospodarska diplomacija u nekoliko navrata od osamostaljenja Republike Hrvatske pokušala transformirati model operativnog djelovanja, nažalost, još uvijek nisu vidljivi konkretniji rezultati tog procesa preobrazbe. Za bolje razumijevanje odnosa hrvatske gospodarske diplomacije i kompanija provest će se intervju s vlasnikom firme Orbico d.o.o. Brankom Roglićem s ciljem pokazivanja koliko gospodarske diplomacija ima utjecaj na poslovanje jedne kompanije. Istraživanje će pridonijeti boljem razumijevanju utjecaja gospodarske diplomacije na poslovanje i međunarodnu ekspanziju multinacionalnih kompanija.

Abstract (english)

The topic of the paper is the economic diplomacy of multinational companies on the example of Orbico d.o.o. The aim of the paper is to analyze the importance of economic diplomacy for the business of multinational companies in the modern global environment. The development of modern economic diplomacy, as it has been carried out for the past 50 years or so, has been made possible by processes such as globalization, trade liberalization and strengthening of trade between countries. Given that economies participate in international exchange and are in constant interaction, there is a need for a proactive economy and political cooperation, which is necessary for the progress and development of the economy. Croatian economic diplomacy played a key role in the post-war period, the transition of the Croatian economy and joining numerous international organizations that enabled the recovery and development of the Croatian economy. Although Croatian economic diplomacy has tried to transform the model of operational activity on several occasions since the independence of the Republic of Croatia, unfortunately, the more concrete results of this transformation process are still not visible. For a better understanding of the relationship between Croatian economic diplomacy and companies, an interview will be conducted with the owner of Orbico d.o.o. Branko Roglić with the aim of showing how much economic diplomacy has an impact on the operations of a company. The research will contribute to a better understanding of the impact of economic diplomacy on the operations and international expansion of multinational companies.

• Keywords: gospodarska diplomacija; multinacionalne kompanije; gospodarstvo; Orbico d.o.o.
• Keywords (english): economic diplomacy; multinational companies; economy; Orbico d.o.o.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:390318
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-07-04 14:31:26